There is the title for your page and there are title tags. I want to talk about the latter, title tags. This is something missed by a lot of people. I am amazed at the numbers of sites that just miss out doing this simple but effective little tweak. Some people fill in the alt tag but even fewer add a title tag to go with the alt tag.
Let’s step back and have a look at what the title tag is and does.
The code looks like this: title=”title description”
You know those site you go to and if you mouse over the navigation or an image a description appears, usually it is the same text as the navigation button or a description of the image, well that comes from the title tag. Yep, we all see it everyday, it’s something you may not even notice but if you keep an eye out you will see it.
I have a strong feeling that there may be some SEO advantages associated with adding in the title tag. Like alt tags, the title tag is another descriptive tag for the search engines.
Even if Google did away with recognizing it tomorrow the advantages for using it would still remain because it helps the visually impaired, it’s helpfully to every user to your website and the other search engines will always do things differently so it’s always best to prepare for all contingencies.
Now is the time to do a site review and make sure your titles are in place.
Organic SEO, good design and relevant authoritative content go hand in hand in attracting visitors to your site.