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Strategy Blog

Its about the journey

How to Optimise Blog Post Titles

Make your blog post titles “search engine friendly,” but doing so often kills the creativity and initial appeal of your writing. Instead of trying to appeal to your loyal readers and Google at the outset, approach the two difference audiences in separate stages.

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New Advertising Platform for Twitter

It will be interesting to see whether Twitter is able to keep the user experience the same, while still promoting a rollout of a product this large. Our bet is on some pushback from the Twittersphere, but the end result looks promising.

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