Search Engine Optimization is so important to your online presence that not spending time or money on it will kill the time or money you have already spent on your website and that is where getting out the mobile phone comes in.
SEO tactics have made a major move into Youtube and you can easily take part in it just by using your phone.
What? You say, does my phone have to do with SEO?
It’s simple, you can make a quick movie, review it and re make it till you get something that gets the message across about you.
You do not need to have a slick production you just need to tell the story, that’s it and you will get better as time goes by.
I was at a local business expo a few nights ago and caught a short presentation by Nick Bowditch from The Bowditch Group. Nick talked about a client who did a 90 second video on their old phone, just the two owners of a coffee shop sitting down telling us about their business and to come in for a coffee and a chat. The quality was not so good, it didn’t go viral and it is not on the front page of YouTube but it did help push their site page rank up and, believe it or not, , it contributed to a 16% increase in revenue.
Never, ever under estimate what a little bit of effort can do to help your business.
Since then the coffee shop has turned out 20 plus videos demonstrating things from cooking eggs to staff introductions helping to boost their SEO page rank and increasing traffic through the door, you can hear the sound if the cash register clinging away from here.
That’s why I have dubbed it “Phone SEO”, so do it right now and if you have a smart phone you can post it from your phone to YouTube with no delay.
Video your customers and let them tell their friends and family about how they are on YouTube, it’s not a major viral campaign but more like a case of the sniffles or a slight cold but it works.
Act now, prosper tomorrow
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Organic SEO, good design and relevant authoritative content go hand in hand in attracting visitors to your site.