I would love to get a dollar for every time I have heard someone say ‘My site is on the first page of Google’ and when I ask them the search terms they use to achieve this excellent position on the major search engine, 90% reply ‘i just type in the name of my website’
Hence the saying ‘A little bit of knowledge can be a dangerous thing’
Sometimes I will point out that if I knew the name of your website why would I search for it but usually I just tell them well done, add a smile and change the subject.
As I said, I wish I had a dollars every time I heard that statement.
On my better days when I am feeling more social and up for an education I will actually ask another question like ‘So who designed your website?’ and again 80 to 90% will reply ‘I did it myself’ or ‘My 16 year old nephew did it for me’ or something along those lines.
This usually stops me dead, I know when I am defeated and in comes the smile with a nod and even an enthusiastic ‘great’ or ‘ok’ with a raise of the eye brows for the body language part. Sometime I will try and just raise one eye brow like Spock in Star Trek just to see if I can pull it off (I get a lot of practice at doing this, I can do the left side fine but the right side makes me look like I have indigestion or I am having a stroke).
On the very odd occasion when my masochistic side is showing and I am really board, so board infact that I actually open my mouth and sound emerges (even to my own amazement … or amusement … because a little bit of punishment just is not enough) I ask the final question I know will complete the loop, making me finally realize I should not have opened my mouth after the first answer … and that question is ‘Have you thought about doing some SEO work on your site?’ see answer number one.
Is there a moral to this story? Apart from the one about learning when to shut my mouth? There could be, there should be but I don’t know what it is. I could say something like ‘ Do you change the oil on your BMW yourself?’ but that is not quite right for many reasons I won’t go into. Needless to say, if you are competing for one of the ten positions on the first page of Google and you are not in a niche that is so obscure that there is only ten of you in the world on the Internet, you need to be proactive in your approach to your business and that means taking a professional approach, this does not mean that you need to run out and get a professional developer to do everything for you but it does mean that you need to have an open mind, consider the possibility that you can do better and look at what you do best and hire me.
Organic SEO, good design and relevant authoritative content go hand in hand in attracting visitors to your site.