Everyone has a website but there are only ten listings on the first page of Google. Search engine optimization is the key to success for online marketing of your business.
For your business to be successfully marketed on the Internet you need to appear on the first page when someone types in your key words or phrases when looking for your service or product.
If you don’t come up on the first page of search results then you are waisting your time and money and all you have is a great brochure website.
Even the businesses that do well by coming up on the first page continually have to work to keep their place on the first page because the competition is aiming to take that position from them and keep it for themselves.
So how do you compete with businesses that are pumping big dollars into tweaking their websites?
It’s not easy, you either hire an SEO company or you learn to do it yourself
I am here to help you along the ‘Do it yourself’ road.
This is what is displayed in the search results, it’s the first line, the title.
With Google you get 66 characters (including spaces) and if you go over this amount Google shows 63 characters and 3 dots = 66 characters.
Think this through carefully because it is very important.
The biggest mistake made by so many websites is to put their website/business name in the title and use up the display limit.
Face it, people do not care what your business is called, they are after a search term and want the results for that term. If they knew your website name they would go directly to it.
What you do want is a description to attract your audience.
Use an individual title for each page, something to describe what the page is about and do not put the same information on every page.
This is displayed by Google for searchers to read and comes after the title in the search results.
Get this right in relationship to each page and you will see a big difference in page views.
You have 150 characters, think of it as a tweet.
All of your keywords should be lower case, comma separated and should be specific to the content of the page.
Do not use vague or generic terms without first addressing what the page is about first. Sometimes generic terms can be beneficial, it’s all about what your selling.
This is used in links to tell the search engines NOT to follow this link. Apply this to pages like terms and conditions, privacy and so on. It should also be used when linking to external pages or sites like Facebook and Twitter.
Why use nofollow?
Your website page rank is diluted by the number of pages you have, this is a very complex subject and I will not go into it here but basically the gist is to use the nofollow on pages that are not going to effect what you are trying to achieve.
SEO your Images
Name your images in relationship to the page subject. There is no trick here it just takes effort and a bit of thought when first naming your images.
Title and alt tags
Apply both title and alt tags to all links and all images with the exception of spacer images.
Optimal page content size should be between 250 and 350 words. When developing copy consider the page subject, the keywords and phrases you will be aiming at the search engines ie. the terms you want to be found with when someone searches via the search engines.
Write in a normal fashion, do not stack the content with unintelligent content and keywords aimed at attracting the search engines, Google can understand sentences and can see if you are trying to stack the page with keywords and you will be penalized.
Link between your pages, Google likes it
Put your sitemap in the footer of your website allowing one click to anywhere as well as giving the search engines and visitors easy reference to the rest of your site.
That’s about it for the beginners ‘How to SEO your website’
If you use WordPress the best SEO module you can use is Headspace 2, it does require you to put some effort in but the results are well worth it.
Organic SEO, good design and relevant authoritative content go hand in hand in attracting visitors to your site.