The title of your page is one of the most important pieces of information you can provide. It helps the search engines with keywords, the topic and subject of the page or post.
Now don’t get me wrong, there are a lot of other factors when it comes to search engine optimisation but the page title is one of the first places to start and one you should think about carefully to make the best impact.
I wrote about How To SEO Your Website and typed briefly about the page title, it can be so effective when you get it right that I thought I would dedicate a post to the subject.
With all that said the next thing to do is give you an example.
The first thing is to think about what someone would type in to the search fields when looking for the page you are composing.
Let’s say the page you are writing about is for growing tomatoes, the first thing that comes to mind is ‘Growing Tomatoes’ as the title and in fact that would be a good title but what would be better is ‘How to Grow Tomatoes’.
Why would it be better? Both titles will perform well but if I wanted to ask a question about how to do something, I would type in the words ‘How To’ and the subject. Doing this would get better results for my search request and let’s face it, if you don’t appear on the first page of search results the chances that someone will go to the second page are slim.
Go to Google, type in ‘growing tomatoes’ and view the results then do a search with the phrase ‘how to grow tomatoes’ and see the difference in the results. The better results are of course the search done with the phrase ‘how to’. So if you had used the title ‘How to grow tomatoes’ there is a good chance that your page will come up on the first page.
So think about the way people would search for the page you are putting together. do a few test searches and see what the results are, from there you can see your competitors for the same key words and get a better idea of the way to construct your title.
All that said, the title is just the first in a line of things you need to consider when aiming to come up on the first page of Google.
Organic SEO, good design and relevant authoritative content go hand in hand in attracting visitors to your site.