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[av_heading heading=’A Hacked Website Costs Your Business More Than Money’ tag=’h3′ style=’blockquote modern-quote modern-centered’ size=’50’ subheading_active=” subheading_size=’15’ padding=’10’ color=” custom_font=”][/av_heading]
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That’s because they already know the cost of a hacked website and know that it just takes getting hacked once to start managing their website correctly. It’s a hard and painful lesson that can be managed with a good maintenance plan.
Unfortunately, without proper maintenance, your chances of getting hacked are pretty good.
Website maintenance is important to any business, regardless of size.
You need regular website maintenance to attract and retain customers, maintain search engine rankings and present new information, products and services to the public.
Website maintenance is also required to maintain the value of the website over time.
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When your website’s hacked, Google labels your search result as hacked or harmful.
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Barry Schwartz highlights the practice in this Search Engine Land post, which states that
“between 12 and 14 million search queries per day return warnings that at least one of the results listed in the Google search results were compromised,”
and
“Google finds about 9,500 new malicious websites every day and sends ‘thousands of notifications daily to webmasters.’”
All of these costs make it impossible to actually put a number to the damage a hacked website can do to your business.
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[av_heading heading=’A MAINTENANCE PLAN IS A BASIC INSURANCE POLICY’ tag=’h2′ style=’blockquote modern-quote modern-centered’ size=’36’ subheading_active=” subheading_size=’15’ padding=’10’ color=” custom_font=”][/av_heading]
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You take out insurance for an accident and for your business but what about your website?
Regular maintenance can help to avoid a hacked website with regular backups (just in case) and updating plugins.
Maintenance programs constantly measure success
With a Website maintenance package, your website is not only maintained, fine-tuned and managed, but your Website maintenance representative provides analytics including traffic, sessions, how long visitors stay on your site, etc. That way, you’ll never question whether investing in a website maintenance program is worth it. You can see the improvement from the start of your maintenance program to its current status, as well as monthly improvements.
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Even when you follow all proper channels, it still can take a week or two for Google to actually take down the message – even if you are clean.
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Plugins play a big part in making WordPress as popular as it is today
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There are over 44,000 plugins available for download in the official WordPress plugin directory. That is an incredible selection of free software. But you need to be careful with them, as plugin vulnerabilities represented around 60% of the known entry points reported related to hacked websites.
Keep them updated
Reputable plugin authors fix vulnerabilities very quickly when discovered. By keeping them up to date you ensure that you benefit from fixes before attackers can exploit them.
We recommend that you check for updates at least weekly if not daily.
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Website maintenance is critical to search-engine rankings.
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Web sites with old content rank lower in search engine listings.
Some search engines, including Google, check your page’s “if-modified-since” HTTP header to determine whether it is worth crawling.
Failing to make frequent modifications could cause you to be pushed below active competitors in the listings and cost you business over time.
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A brute force attack is a password guessing attack
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The attacker needs to both identify a valid username on your website and then guess the password for that username. Despite the availability of methods and technology that are 100% effective, this type of attack is still a huge problem, representing over 16% of known entry points.
Tips for avoiding a hack via brute force attack:
Use Cellphone Sign-in
Also referred to as two-factor authentication, this approach requires the user to not only know their password but to have possession of their mobile phone as well. This technology is 100% effective in preventing brute force attacks. I highly recommend Clef for two-factor authentication as it is just so easy to setup.
Don’t Use Obvious Usernames
The most obvious usernames to avoid are ‘Admin’ and ‘Administrator’, they are the most common usernames attempted in brute force attacks. Also avoid using your domain name, company name and the names of people who are writing for your blog or are listed elsewhere on your website.
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When did running a business become so challenging?
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Trust me, I know the feeling. Every day I ask myself the same thing.
When will the expenses end? Purchase this tool, configure this feature, hire more people. It’s an endless cycle, yet a necessary one.
As business owners, it falls on our shoulders to make these decisions.
For me, there is nothing worse than getting caught with my pants down.
This is exactly what I hear from our clients.
No one ever told me I had to think about website security. No one ever told me this could impact my business.
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We get to see the outcomes of both a well maintained and secure website and a hacked website regularly.
The cost in money, reputation and stress associated with a hacked website far out way employing a professional to manage your website.
The cost to you for purchasing a decent website backup plugin with an annual license for your website, so you can do it yourself, is roughly equal to what you will pay for a full WordPress Maintenance Plan with Sitemaster.
Look at our WordPress Maintenance Plans for one that suits your needs.
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