Email is not going anywhere. I read an article today from eMarketer that was suggesting that email may be replaced by social media or texting. Their findings were email was the preferred way for people to communicate with friends and family.
Email is not going away but as a marketer you need to find ways to make is more effective or find new ways to integrate it into other marketing efforts. Being able use your email marketing efforts for acquisition would be a great example of this.
How would I do that you may ask? If you have an enterprise level blogging software it would be a snap. You could leverage user generated content on keyword focused blogs to drive organic search that would generate leads.
You could solicit for content through email and contests or offers. Now you have another effective way to generate content that will increase acquisition. Compendium can most certainly help with this solutions and lower your search engine optimization cost. Give us a call to learn more.
Organic SEO, good design and relevant authoritative content go hand in hand in attracting visitors to your site.