Posts tagged google

Social Search and SEO

So how is the social search engine relevant to SEO?

It is obviously important because we see how more and more each day search is turning into something more personal as search engines seek ways to improve the relevance of search results. What this means is that we (SEOs) should encourage clients to improve their online network and to start seriously considering or putting more effort in the social media efforts.

Here are a few tips on what you should immediately do to get the most of Google Social Search (remember this may be in experimental mode now but you want to More >

How to Master SEO Copywriting

SEO Copywriting is a different genre of copywriting. It pertains to the web and is written primarily for search engine optimisation. Though SEO Copywriting does not necessarily require creativity or brain storming, it needs to be original and relevant to the subject.

Most newbies think SEO copywriting just requires altering a few words with their synonyms and fitting keywords wherever possible in the text, even if the context becomes irrelevant to a reader. However, most SEO executives are unaware of the fact that popular search engines like Google, Yahoo and MSN spam content that are overstuffed with keywords in order to achieve higher rand on More >