No, I’m not against paid online marketing and sometimes it is necessary to indulge in it to get quick, timely exposure to your online business. Paid online marketing means running Pay-Per-Click campaigns and paying other webmasters (sometimes directly, sometimes through ad-brokers) to display your links and banners. Unlike natural search engine optimisation paid online marketing doesn’t require lots of time and effort: all you need is money and some strategic sense to choose your ad partners. You can start getting traffic within minutes in some cases. (more…)