Google doesn’t look at your meta keywords any more, other search engines may, but not Google. In a recent interview with Yoast, Matt Cutts set the record straight debunking some of the myths about meta keywords by telling us that Google does not look at them and he should know.
Meta tags have long been associated with providing the search engines with information about your website. I still fill in the meta keywords and for several good reasons. I know Google will not look at them but I am sure other search engines do, well, I’m not really sure because no one from the other search engines is out telling us what they do or do not do so I am hedging my bets by including them anyway.
Matt also talked about how he uses WordPress for his websites. Now if Matt Cutts, who is one of the Google guru says that WordPress gets the SEO 80% right with a vanilla install, it makes you think about WordPress in a whole different light.
I am a great fan of WordPress, I have written a lot of code over the years including several Content Management Systems but now with WordPress having matured into a system that is not only a blog but works equally well as a Content Management System, I now use it as my base for almost every website I produce.
I have gone off subject with my little rant about WordPress where the subject is meta tags.
Meta Keywords
Basically as far as Google is concerned, they are dead, other search engines may still use them.
Meta Description
This is still alive and kicking, think about what you are going to put in there, it’s important.
I have to say that I got a lot of satisfaction from the Interview with Matt Cutts, he confirmed that I have been going in the right direction and doing the right things in my development and SEO.