Flash is dead, well, not quite but with HTML5 on the rise and SEO being so important, Adobe Flash is destined to slowly disappear from our screens over the next few years.
Why is Flash going to disappear?
It’s simple, search engine optimization has become so important in the struggle for first page placement on the search engines that to ignore an opportunity to optimize your site to it’s fullest while those around you do so is a death call for your business.
Flash V HTML5
Put simply, Google can not read flash, it just ignores it, where with HTML5 you can do lots of cool stuff that flash does and the search engine can read it.it’s a bit of a no brainer if you ask me.
I am currently working on an international car manufacturers website converting it from it’s ‘way cool’ Flash animations to HTML5. This conversion is not a cheap exercise, the site looks as slick as can be, so why would they spend a shit load of money to convert the website.
The answer is as simple as three letters, SEO.
We are also doing a few other tweaks, all SEO related because getting to number one on the search engines is the goal, it’s brand awareness, brand placement and sales.
It’s going to take a while for flash to disappear from the majority of sites unless Adobe pull a rabbit out of their hat which I can’t see happening.