30 Twitter Tools For Managing Followers

To manage your followers or friends on twitter is not an easy task. To be successful on twitter you have to analyze different things. You should know how active your followers are, do they retweet your tweets, do they update regularly and you should know those whom you are following are following you.

To manage all above things there are some helpful web based applications. Good news is you don’t have to search for them i have already compiled 30 twitter tools for you to manage followers. Read more

How Twitter helps me everyday

Social media works in so many different ways for everyone.

For me its Twitter, I am not a full on nutter like some of the people I follow but I find it informative because the people I follow are interested in the same or similar things that I am. This allows me access to heaps of information about things I am interested in, plane and simple.

If you follow me on Twitter you will get information not only about website design and project management but things that tickle my funny bone and we may not think the same things are funny or interesting but that’s what Twitter is about and there will be a little bit of gold that shines out every now and then, maybe not from me but from one of the people you follow.

Facebook Matches the Meteoric Rise of Internet Giants Google and Yahoo

facebookSocial networking giant, Google, hit $2 billion in annual revenues in a shorter time than Yahoo!, and at a pace only slightly slower than Google posted in its giddy ascent from a garage-based startup to crown jewel of the Internet. BusinessWeek reports that Facebook is well on track to match truly ‘Googlesque’ numbers.

Facebook is a privately held company and as such is not required to disclose financial data, yet BusinessWeek reports that revenues for Faceboook will hit $2 billion in 2010, up from a previous forecast of roughly $1.5 billion revenues earlier this year. With its founder, Mark Zuckenberg, being named Time magazine’s “Man of the Year,” this is truly the year that Facebook, and social media in general, came into its own, a trend that big business has noted.

“The love affair of consumers with social networks is an abiding one,” Karsten Weide, an analyst at IDC, told BusinessWeek. “All the big brands are there.”

“Facebook’s more than half a billion users,” BusinessWeek notes, “have made it an attractive target for [deep-pocketed] advertisers, including Coca-Cola Co., JPMorgan Chase & Co. and Adidas AG.”

Facebook surpassed Yahoo! Inc. in terms of the number of global users in October, BusinessWeek reports, replacing it in the “Big Three” of Internet destinations behind only Google and Microsoft, according to user statistics recently released by ComScore Inc., a research firm based in Reston, Virginia.

The much bandied-about statistic, however, is that Facebook’s 500,000-odd members “post a billion pieces of content, such as photos and messages every day,” a figure Time notes in its cover page article about Mr. Zuckenberg. The sheer volume of users and the content they produce acts as a very powerful magnet for advertisers, large and small.

Its two billion dollars (and rising) of annual revenue is also reportedly drawing the attention of investors. “The company has a valuation of $43.1 billion,” BusinessWeek reports, citing numbers from SharesPost Inc., an exchange for privately held stocks. “That’s up more than 60 percent from three months ago,” they report, “and almost quadruple the level in March.”

At that price, and with that pace of revenue growth, it is difficult to say what (if any) company can realistically eye Facebook as a potential merger or acquisition target. Google, of course, has $33 billion sitting in cash reserves, but any Google/Facebook coupling would kick up an even bigger regulatory dust storm than raised by Microsoft in its epic anti-trust battles with federal regulators and prosecutors during the 1990’s.

What’s next, then, for Facebook and its social networking wunder-kind CEO? Only time will tell . . . and 2011 is likely to be that time.

James Barry covers social media marketing and related topics for Wolf21.com, a Toronto-based firm offering a full line of SEO services.

My Twitter is Out of Control

twitterTwitter was my friend, we would play together many times every day, we laughed, we cried, we even went on holidays together but that was before our relationship got out of hand.

What went wrong

Like all relationships, and Twitter is no exception, if you don’t nurture it, it will go pear shaped while your not looking.

Looking back

With my 20/20 hindsight, I can see where it all went wrong. I got greedy, pure and simple, I wanted to be popular and that was what stuffed up our relationship.

What really happened

I used a service that subscribed me to whoever subscribed to my tweets, it seemed like the logical thing to do to build my list. It also unsubscribes me from those that stop following me. I got a heap of followers who, I suspect, also want to be popular and I suspect that when I un-subscribe from them they will do like wise to me.

The great content I was getting from the people I was interested in hearing from is still there for me to read but it is now lost in the jumble of marketing Twitter spam I get from the “want to be popular” crowd.

The stats tell it all

I also reviewed my stats and I see that am not getting the click throughs to my website in relation to the audience I have on Twitter so this indicates several possibilities including,

1. The people that are following me are there to build a marketing list in the hope that people like me will pay attention to what they are hawking, even if I have no interest.

2. My tweets are not compelling enough to get people to click through to my website.

I suspect that both are relevant but that the first is truer.

Actions to take

So what should I do?
1. The first and the best action I can undertake is to create more compelling tweets to draw the audience to my website attracting the type of reader that is interested in the blogging content I write about.

2. Consider unsubscribing from the people I am not interested in following

Conclusion

I want to improve my relationship with Twitter and so I need to put in the effort.
Part of what I need to do is to take a step back and review what I really want from my relationship and change to address that need.

I hope that this helps you with your Twitter relationship, it has been a great help to me as I type out each word, it made me look at what I wanted and what I have to do to get there.

Stay tuned, I will do a follow up on this to let you know the results.

Odd Twitterers

odd twitterWhat or who should I say who is the weirdest twitterer that you follow or just know about? I have a good one … different to say the least.

Out There

I did start this by saying ‘what’ in reference to the weirdest of twitterers and I think that this is the ants pants of them all because @AstroRobonaut (they call it R2) is a man made robot that is tweeting from the space station.

Branding With Facebook

facebookFacebook is the second most popular website in the world. If you really want to raise your brand awareness or sell your products and services then you need to be on Facebook. That’s it, you can stop reading now because this is all I am going to tell you. Well not really, there is lot to mention but the message is the same, get your business on Facebook.

I call it the Book of Face because marketing your business is all about your brand and your brand is the face of your business.

Marketing

Advertising on Facebook is great value for money because you can define your demographic and market only to them. Let’s say your target demographic is Australian males in Post code 2250, aged between 35 and 45, Facebook let’s you display adverts only to people that fall into that demographic criteria. How good is that and you can also target people having birthdays that are between the ages of 55 and 60 in Gosford and the cherry on top is that it’s all pay per click.

Get a free website

Facebook lets you have a free website, that’s right a free website, so if you have a personal Facebook account you can create another set of pages linked to your personal account that you can brand.

So as I said in my opening paragraph, get on Facebook today, don’t delay and if you want to see an example of a branded Facebook site look at Sitemaster on Facebook and if you want to hire someone to create your branded Facebook page, please consider contacting me.

To Twitter or not to Twitter

To Twitter or not to Twitter, that is the question. Whether it is nobler to ignore the trials and tribulations you will put yourself through or to dive in and give it a go.

The question I hear from the non Twitterers is ‘that’s just kids stuff, isn’t it?’, ‘What is it?’ or ‘I don’t have time for that stuff’.

Now I know Twitter is not for everyone, it’s not practical for some businesses in so many ways but for a lot of businesses a few tweaks to their website and it can be an automated process.

Consider the potential, if you could start bringing people to you website you are raising your brand awareness and you have a new demographic to market to. Hey you may even make some sales.

Consider the possibilities, ignore it at you peril.

6 Things I Need in Twitter

twitterTwitter has changed since it first come to my attention, not in what it does but in the way people use it.

Most of all, marketers have taken to it ‘big time’, 140 characters to get you in and back to their website, wow what a way to sell.

I have to admit that a majority of traffic to Sitemaster comes from tweets.

I use Hootsuite to send out all my tweets using either the desktop or the phone version. At this time Hootsuite dose not do everything I want in an online application but it comes close.

6 Things I Need in Twitter

Here is a list of 6 features I need for my life in the tweet lane.

1. Multiple Twitter accounts

It has to have the ability to allow multiple accounts. I have several Twitter accounts and I want to be able to view them all without having to log in and out.

2. Research function

I’m a nosey bastard and I like to know more about just about everything including what a particular subject is about. For instance, if I see a #paragliding tag I want to click it to know more but I don’t particularly want to leave the page I am on

I may just want to know about the person doing the tweet. I am not asking for much, just a good HTML5 interface with a lot of good thought behind it.

3. Auto follow

One of the feature I want in my tweet arsenal is to be able do an auto follow so that when someone follows me I follow them back. It’s a great marketing tool

4. Auto follow message

If you have signed to follow me on Twitter you would have received an auto generated message asking you to ‘like’ my Facebook page.

There is a whole discussion out there about what you should and should not be sending out in these welcome tweets, I am using a service that allowed me to have a heap of different thank you messages and it sends a random message in response to anyone signing up. Now I just have one message and that points at my Facebook page.

5. Auto un-follow

As well as an auto follow I use an auto unfollow so if someone unfollows me, I unfollow them. Twitter has limits to the ratio of people you follower to the number of followers you have, I don’t know what the ratio is because they say one thing and in practice it is totally different. That’s my reasoning behind not following people that are not following me.

6. Statistics

Who, how many and when are all questions that interest me. Sometimes it drives me crazy (that’s when I look at it to much) but it’s all good information to have.

How do you Organize your reading?

Some people in Twitter land have many thousands of followers and also follow many thousands of people. This makes me wonder how do they organise themselves to view all of the tweeted content getting thrown at them or what and how do they decide what to look at.

I have a select group of twitterers I look at that provide me with a range of information that satisfies my information needs and give me a good laugh now and then.

I always look at what’s coming through, you never know what gold you will come across.

If you have a way you organise your Twitter life, I would love hear from you.

An Author’s Plan for Social Media Efforts

Here’s a freebie: if I were an author looking to get the most out of the social web (and I am), I’d do something along the lines of what I’m about to share. Your mileage may vary, but here’s a decent approximation of the things I’d do. Please feel free to share liberally. Just link back to An Author’s Plan for Social Media Efforts, please.


An Author’s Plan for Social Media

  1. Set up a URL for the book, and/or maybe one for your name. Need help finding a URL? I use Ajaxwhois.com for simple effort in searching.
  2. Set up a blog. If you want it free and super fast, WordPress or Tumblr. I’d recommend getting hosting like Bloghost.me.
  3. On the blog, write about interesting things that pertain to the book, but don’t just promote the book over and over again. In fact, blow people away by promoting their blogs and their books, if they’re related a bit.
  4. Start an email newsletter. It’s amazing how much MORE responsive email lists are than any other online medium.
  5. Have a blog post that’s a list of all the places one might buy your book. I did this for both Trust Agents and Social Media 101.
  6. Make any really important links trackable with a URL shortener. I know exactly how many people click my links.
  7. Start listening for your name, your book’s name. ( Covered in this post about building blocks.)
  8. Consider recording a video trailer for your book. Here’s one from Scott Sigler (YouTube), for his horror thriller, Contagious. And here’s one from Dallas Clayton for his Awesome Book. (Thanks Naomi for pointing this out).
  9. Build a Facebook fan page for the book or for bonus points, build one around the topic the book covers, and only lightly promote the book via the page.
  10. Join Twitter under your name, not your book’s name, and use Twitter Search to find people who talk about the subjects your book covers.
  11. When people talk about your book, good or bad, thank them with a reply. Connect to people frequently. It’s amazing how many authors I rave about on Twitter and how few actually respond. Mind you, the BIGGEST authors always respond (paradox?)
  12. Use Google Blogsearch and Alltop to find the people who’d likely write about the subject matter your book covers. Get commenting on their blog posts but NOT mentioning your book. Get to know them. Leave USEFUL comments, with no blatant URL back to your book.
  13. Work with your publisher for a blogger outreach project. See if you can do a giveaway project with a few bloggers (here’s a book giveaway project I did for Donald Miller’s A Million Miles in a Thousand Years book).
  14. Offer to write guest posts on blogs that make sense as places where potential buyers might be. Do everything you can to make the post match the content of the person’s site and not your goals. But do link to your book.
  15. Ask around for radio or TV contacts via the social web and LinkedIn. You never know.
  16. Come up with interesting reasons to get people to buy bulk orders. If you’re a speaker, waive your fee (or part of it) in exchange for sales of hundreds of books. (And spread those purchases around to more than one bookselling company.) In those giveaways, do something to promote links back to your site and/or your post. Giveaways are one time: Google Juice is much longer lasting.
  17. Whenever someone writes a review on their blog, thank them with a comment, and maybe 1 tweet, but don’t drown them in tweets pointing people to the review. It just never comes off as useful.
  18. Ask gently for Amazon and other distribution site reviews. They certainly do help the buying process. And don’t ask often.
  19. Do everything you can to be gracious and thankful to your readers. Your audience is so much more important than you in this equation, as there are more of them than there are of you.
  20. Start showing up at face to face events, where it makes sense, including tweetups. If there’s not a local tweetup, start one.
  21. And with all things, treat people like you’d want them to treat your parents (provided you had a great relationship with at least one of them).

This sounds like a lot of steps. It is. But this is how people are finding success. Should this be the publicist’s job? Not even a little bit. The publicist has his or her own methodology. The author will always be the best advocate for his or her own work. Never put your marketing success in the hands of someone else. Always bring your best efforts into the mix and you’ll find your best reward on your time and effort.

You might have found other ways to be successful with various online and social media tools. By all means, please share with us here. What’s your experience been with promoting your work using the social web?


Chris Brogan is the New York Times bestselling author of the NEW book, Social Media 101. He is president of New Marketing Labs, LLC, and blogs at [chrisbrogan.com].

My one-day Twitter engagement experiment

As many of you do, I use Twitter as a tool to build awareness for my blog, and to increase traffic.  In fact the site is the top referring site for this blog, and has been since Day One.

Usually, I spent anywhere from 30 mins to a couple of hours on Twitter a day.  My activities include sharing links (here and to other sites), and interacting with others.  Recently, I’ve been spending less time on Twitter, and am averaging about 600-700 tweets a month for the past few months.  But when you consider that about 300-400 of those tweets come from #blogchat, that means that I’m not spending a lot of time during the week on Twitter.

So I wanted to conduct a little experiment yesterday with my Twitter usage.  I decided to amp up my usage, spending several hours, sharing dozens of links, and interacting with others all day.  I wanted to see how big of an impact it would make on this blog, and my Twitter network, versus the time required.  To measure the effectiveness of this strategy, I set four goals for Monday:

100 new Twitter followers (Avg is 20-50 per day)

75 retweets on Monday’s post (Avg is around 30 per post)

5 new email subscribers (Avg is 5 new subscribers in a MONTH)

300 visitors to this blog on Monday (Avg is around 150)

I wanted to first walk you through exactly what I did during the day.

First, over the weekend I set up HootSuite to tweet a link to a new post/article every 5 mins, starting at 7am, and ending at 9am.  At 8am, I linked to yesterday’s post for the first time.  I linked to yesterday’s post a total of 5 times yesterday, starting at 8am, then every 3 hours, ending at 8pm.

So as far as sharing links, on Monday I shared a total of 36 links, 6 were my own, 30 were other sites.  So that’s a 5:1 ratio of other people’s links to my own.

I left a total of 182 tweets on Monday, and for reference, I left 711 tweets in all of April.

Now let’s look at the actual results:

For new followers, the goal was 100, and I actually got 75.  That’s not bad and well above my avg, but still missed the mark.  I think the discussions that I was engaged in throughout the day probably played a role in helping get me followers, although the links at the beginning of the day helped as well.

The second goal was to get 75 retweets of Monday’s post.  I actually got 85 RTs.  I decided to link to Monday’s post 5 times during the day in order to drive more RTs.  I think this was effective in the morning and afternoon, but seemed to be less effective at 5pm and 8pm.  Tomorrow I am only going to link to Tuesday’s post 4 times, at 8am, 12pm, 4pm and 8pm.  I’m thinking that 2-4 times per day is probably the right range for linking to your new posts.

The third goal was 5 new email subscribers, and I actually got 5 new subscribers.  I did two things to try to encourage new email subscribers.  The first is I moved the email subscription form to the top of the blog on the first sidebar.  The second thing I did was ask readers that found the post to please subscribe, either by email or reader, and linked to the Feedburner reader subscription form.

The final goal was 300 visitors to the site on Monday, and there were actually 716 visitors, which was well over double the goal.  I was a bit surprised by how high the traffic was.  However, I wanted to show you the hourly traffic to point out two things:

First, notice that the 5 spikes in traffic came during hours that I linked to the ‘How I got 20,000 followers on Twitter’ post.  That’s understandable.

Second, notice that each spike is followed by a sharp drop-off in traffic immediately after.  But also notice that the drop-offs are much more pronounced after the 3rd, 4th and 5th times I link to the post.

Also notice that the traffic jumps from 6am to 7am.  At 7am is when I started sending links to Twitter via HootSuite, and did so every 5 mins till it stopped at 9am.  So the fact that traffic jumped a bit BEFORE I started linking to the ‘How I got 20K followers’ posts at 8am suggests that simply linking to OTHER people’s posts was actually driving traffic back to MY blog.

And from around 11am-3pm I was interacting with other people on Twitter.  This corresponds with the above graph and the sudden traffic drop-off that you see from 4pm through the end of the day when I wasn’t interacting very much.  Minus the two spikes at 5pm and 8pm from my tweeting links to the ‘How I got 20K followers’ post.

So ALL of this suggests that three actions drove traffic back to this blog yesterday:

1 – Linking to the ‘How I got 20K followers’ post five times.

2 – Linking to other people’s posts a total of 30 times.

3 – Participating in conversations on Twitter.

The first is obvious, but I think the second two are very interesting because by directly promoting others and interacting with others, it seems I was also giving people the incentive to check out my site.

But I think the biggest lesson here is to track and test your social media efforts constantly.  Even with this experiment, I will need to test further to  get a better idea of exactly what happened. And it remains to be seen how much of a cumulative affect spending this much time on Twitter EVERY day, could have. I got great results from yesterday’s experiment, but I probably invested 5-6 hours into it. That’s a big chunk of time to invest even every weekday, and the results would need to be pretty significant to justify the time investment, I think.

BTW if you enjoyed this post, please consider subscribing so you can have posts from this blog sent to your reader for free! Or if you would rather have posts emailed to you, please enter your email in the Feedburner email form above. I will never share your email with anyone! Thank you!

Forget optimizing for Google’s search engine, are you optimized for MY search engine?


When I travel I am obsessive about having all my paperwork and directions in place beforehand.  I even print out two copies of my boarding passes.  So last fall when I was traveling to Chicago to speak at the Marketing Profs Digital Marketing Mixer, I knew exactly what to do.  Fly into Chicago, leave the airport, go across the street to the shuttles, find the one for Hyatt, and they would whisk me off to my hotel.  No problem.

I land, leave the airport, find the Hyatt shuttle, get on board and then get the bad news.  Apparently there are TWO Hyatts in the area, and I don’t know which one I need!

So I fire up Social Scope on my Bold and ask my buddies on Twitter if anyone knows which Hyatt is hosting the Mixer.  A few friends are kind enough to tweet me replies that tell me which one it is.  Awesome!

Then someone sends me a DM with the name of the Hyatt I need, as well as its address and phone number!  And the phone number shows up as a link I can click on and dial directly from my phone.

Whoa.

As valuable a tool as Google’s search engine is, it would be impossible for it to do a better job of getting me the information I needed right then, than my network on Twitter.  This is the new reality for businesses that are attempting to reach a customer base that is increasingly hyper-connected, and in turn utilizing those connections to turn inward for its information needs.

Our search engine is no longer Google, it’s our own social networks.

So if you’re a business that’s invested in SEO, how can you connect with your customers if they are increasingly turning to each other instead of a search engine?  Here’s some ideas:

1 – Understand WHY we use social search over search engines.  For the most part, we turn to our networks when we want real-time information.  Help, advice, etc.  For example, if I’m about to go see a movie, I might tweet my followers to ask them if Iron Man 2 lived up to the hype or not.  Or if I’m at an event, I might look for the event’s #hashtag on Twitter of Facebook page to see who’s attending and maybe where everyone is headed after the days sessions are over.

What can you do? Help people find you.  If you’re planning an event, make sure you create a hashtag for the event and communicate that early on to everyone.  Because if you don’t, the attendees will pick their own, and it might not be the one you want.  Publicize your social sites at your business and post new information about your products and events at these sites.

2 – Be accessible and be responsive.  If your customers are connecting via social media, then you should be too.  But ‘being there’ isn’t enough, you have to find me.  If I mention you are your competitor, you need to be aware of that conversation, and jump in if you can.  Now that doesn’t mean you reply to every SINGLE brand mention, but if I mention your company and it’s obvious I am asking a question or wondering about something, there’s an invitation for you to reply and give me the information I am looking for.  At least.

What can you do?  Be aware, and be engaged.  Closely monitor online chatter about your brand, especially among the more popular social sites like Twitter and Facebook.  Interact where you can, but understand that there’s sometimes a fine line between being helpful, and being a pest.  View every brand mention as a chance to help, not to sell.

3 – Make it mobile.  As smartphones become cheaper and mobile devices like the iPad and Touch become more popular, more and more people will have a device with them that can send and receive data at all times.  And this ties back into the need to turn to our social networks for real-time information.  I may not have my laptop with me (or even if I do, there might not be an available wifi connection), but if I have my Bold with me, I have access to my social network, and can get information from them.  Or if I have an app, like say the Yelp app on my Bold, then I can use it to get restaurant reviews right from my phone.

What can you do?  Give me the ability to access your information on mobile devices.  Or give me information that I will need to have with me if I am out and about.  A good example of this could be a local news station that provides a smartphone app that will alert me via my phone when there’s severe weather in my area.  Or that will text me when there’s a weather warning in its viewing area.

4 – Have FUN with it!  Most of you have probably heard of FourSquare, the service that lets you communicate to your network where you are at any given time.  Jimmy Choo used FourSquare last month in London to have a real-time treasure hunt.  They had a pair of shoes ‘check in’ at various locations across the city, moving every few minutes.  The first person to ‘catch’ the shoes at their current location, won them!  Great example of taking an innovative approach to social media marketing, but also doing so in a way that entertains and excites customers!

What can you do?  Think about the ways that customers are using social media, and tap into the functionality of the tools when crafting your social media marketing.  Keeping with the location-based theme, you could do similar treasure hunts but instead of using FourSquare, you could use Flickr, posting different pictures of the location where the item is hidden.  Or tweet clues to where the prize is hidden.

What about you?  Have you noticed that you are turning to your social networks more for information instead of Google?  If companies have connected to you via your networks, how did they do so?