The Print Media Is Losing Its Allure

The prominence of Internet search engines such as Google and their familiarity to younger business executives may be accelerating the demise of the print media faster than even publishers realize, says an Atlanta publicist.

Ron Goodden, principal of RonGoodden.com, an agency specializing in commercial press releases, says that the past three years have seen a sea change in attitude among businesses he serves. “Many no longer even care if the print media pick up their news stories. Coverage on the Internet is their only focus.”

Goodden attributes this to the saturation of the Internet across society and the Information Age savvy of a younger generation now moving into corporate management — as well as to the waning importance of traditional newspapers. “Having grown up in an era in which print newspaper circulation has withered along with its role in the nation’s cultural life, corporate managers are less in awe of newsprint.”

And according to Goodden, the Internet’s superior news distribution capabilities, along with a compressed news cycle, are fundamentally changing the way press releases are written.

“Online publications and newsletters that process an increasing volume of news releases often no longer have the time — or the professional staff — to rewrite them as did yesteryear’s editors. Additionally, online news feeds that instantly transmit news to legions of subscribers put a fresh premium on quality writing. Today’s press releases must therefore be news-ready. Those following a traditional format — compiling facts rather than artfully holding the reader’s interest — fail to get noticed,” says Goodden.

He adds that many businesses and even PR professionals remain resistant to the fact that the playing field has shifted and that an artfully constructed phrase or two, a professional gift for clarity, and a human interest angle that grabs the reader’s attention can set apart those press releases that actually get circulated and read.

Goodden sees the press release industry as immune to the reported cuts in advertising outlays by businesses, due to the fact that press releases remain a prime entry point to the Internet and its marketing advantages.

“Marketing is essential — and positioning within the online marketplace can only grow in importance regardless of economic phases.”

Best Practices In SEO And Marketing: IMS MN 2010

At the recent Minneapolis Integrated Marketing Summit, TopRank Online Marketing CEO Lee Odden moderated an exciting panel of a diverse group of SEO professionals:

  • Alex Bennert – Chief Search Strategist at The Wall Street Journal
  • Brian Kleisner – Search Engine Marketing Manager for FindLaw
  • Bill Leake – CEO of Apogee Results

The focus of the panel was on search engine optimization best practices, and panelists discussed everything from leveraging web analytics for decision making to how to scale efforts and many topics in between.  Following is a summary of each presenter’s top points:

Alex Bennert – Chief Search Strategist at The Wall Street Journal

Alex spoke on the important of using data to make decisions, including leveraging sources such as Google webmaster tools.  The information provided in webmaster tools has grown significantly since they have implemented it.

Her favorite addition is the “breaking data” feature, which tells you all of your top keywords driving traffic to the site.  You can use this to see terms that gain a high volume of impressions but a low volume of clicks.  From this, you’ll know that the page can be optimized better to potentially get more clicks.

And it doesn’t even have to be on page or changing keywords.  Sometimes, just testing changes in meta description can help gain additional clicks.  It’s something we have control over and can see near immediate results for changes.  Leverage meta descriptions for clicks, and to help promote your brand and spread key messages.

Have you given access of webmaster tools to members of your team?  You should consider this so they can act on data.

Additionally, branded searches and navigational queries are extremely valuable for a brand and should not be discounted.  At the WSJ, hundreds of thousands see our search result monthly from brand terms.

Alex then proceeded to speak on sitemaps.  She noted, if you have a large enterprise level site with frequent information that’s added/deleted, a sitemap is vital.  That’s because you don’t have to wait for search engines to re-crawl your site, you’re providing it to them in a format they’ll immediately get.  At the Wall Street Journal, we organize our sitemaps into specific types of content – i.e. stock queries, articles, etc.  Then we can see immediately when problems crop up.

In terms of getting “old school” reporters to create additional content, like to help them see the value of SEO by showing examples of their own content.  For example, I find a headline they wrote and show them how not at all findable in search, whereas others are easily findable.  By showing examples, Alex is able to be persuasive and help reporters create SEO friendly content.

Brian Kleisner – Search Engine Marketing Manager for FindLaw

Brian spoke on the balance between search, and how search interacts with usability.

“Arriving from search is to enter the unknown:”

1.  The searcher’s expectation for what they think they’ll find must be met.

2.  Information must be presented to enable a decision or make choices.

3.  The next steps must be clear.

4. The entire experience must feel safe, secure, authentic and believable.

Usability and search both share common concerns:

  • Findable
  • Credibility
  • Usable/useful
  • Valuable/desirable
  • Offering choice

Addressing this, Brian went on to cite several SEO tips:

SEO Tip #1:  Use a keyword oriented tagline with the “Who” and “What answered.

SEO Tip #2:  Use content to answer the questions naturally making sure to include the appropriate keyword.  For example:

  • Where is your company located?
  • When is the next release for “keyword”?
  • Why are you an expert on “keyword”?

Asking these questions helps generate fresh content, better defines anchor text, provides new ideas for navigation text link labels and increases understandability for humans, search and those using assistive technology to interact with your website.

SEO Tip #3:  Consider local SEO

Local search has special rules for SEO:

  • Claim your listings on the search engines and beyond (Yelp, CitySearch, etc.)
  • Be consistent, use the same address and phone number across the web.
  • Monitor and manage you and your competitor’s reputation.

Bill Leake – CEO of Apogee Results

Bill spoke about integration opportunities between Search and other marketing tactics.

He started by speaking at a high level, and that “more arrows are generally good.”  Marketing works best when it works together.  As we talk about ways to improve search, remember it is just another piece of marketing.

Start by defining what you really want from your marketing efforts and create a key objective.

Bill then shared integrated tactics that will improve ROI of search.

1.  Integrate paid media and “earned media” for better results.

2.  Consider event and name driven paid and natural search.

  • Leverage a national events and names for dirt cheap search traffic.

3.  House list/direct mail tie-ins:  integrate online marketing with more traditional focused direct marketing (think online mail-merge).

4.  Create a more integrated search – use PPC traffic with your web analytics and your lead forms for list building and enhances lead generation.  Leverage services such as

  • DemandBase
  • Jigsaw
  • Other list building via web traffic

Most B2B terms are not looked at “for fun” they are looked at due to pain points on the part of the searcher.

5.  Improve spending by using down-funnel data.

One client was spending 110K per month with well understood and optimized CPL metrics.  They started doing PPC optimization using human scrubbed lead data (not web forms).  Results:  43% shift in PPC spend allocation, 31% software sales uplift.

6.  Choose keywords on conversion metrics, not on search/reach/volume metrics.  If you have paid search data, use that to determine what the money keywords are.


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Google Places No-No’s

Google Places is a free marketing tool for local businesses.  The benefits of these listings include showing up in web search results and mobile search results.  Updating these listings is free and available to the business 24×7×365.  Not something you can easily do with the traditional yellow pages.  Definitely something you need to consider beyond Google and tap into multiple local listing websites and search engines.

Here are a few guidelines and information to know about when using Google Places.  Many of these guidelines apply to other local listing websites as well.  Many of these points are pretty self-explanatory.  Violating these guidelines and your listing can be suspended.  The basic premise is that you need to present your business in the local listings as you would in the traditional world.

  1. Only the business owner(s) or authorized representatives may claim the local listing(s).
  2. Don’t pack your listing with keywords like in your business name.
  3. Along the same concept, do not include phone numbers or URLs in the business name.
  4. You cannot use PO Boxes, it has to be physical address.
  5. Do not provide phone numbers or web addresses that redirect consumers to other landing pages or phone numbers other than those of the actual business.

While we recommend reading Google Places quality guidelines here , we do recommend reading about local listing security issues which are related to the above no-no’s.

The Internet has become a good marketing tool for the local business dependent upon the local consumer for their revenue through web searches and mobile searches.  Tap into the power of geo-listings as you engage in geo-marketing!

This is a guest post by Melih Oztalay of SmartFinds that provides Local Business Listing Management Services. You will find SmartFinds Internet Marketing to be of great benefit to your time resources and the low cost service may eliminate your yellow page ad costs. Let the experts of over 15 years Internet marketing experience help you use this local business marketing tool properly.

Use On-line Classes to Help You Learn Internet Marketing

If you have knowledge of building a website and managing it, then you probably have a good start in working your home business. If you don’t have this knowledge or you just want to learn more about Internet marketing, there are many websites that have classes you can take advantage of in order to learn all about running your own website, owning a home-based business, and many other topics about this industry. Many people have taken advantage of these courses in order to learn more about Internet Marketing job opportunities in order to give themselves more knowledge to better succeed.

There are even professionals that dive into these types of on-line marketing courses from time to time due to the fact that there is always new information coming out and new courses being developed. These courses, also called e-classes, have a classroom environment on-line and they have instructors that are more than qualified to teach the people that are enlisted in the courses. The e-class has been around since 1998 and has helped many people through its teachings. There are over 50 courses that are available that are led by the instructor so that your questions can be asked and answered very quickly.

There are also web based courses that are available for home based business owners that want to maintain their own Internet marketing programs. Courses can include web content writing and editing, search engine marketing, search engine optimization, website promotion, and pay-per click advertising. Even if you already provide content and maintain a marketing program for your business, these on-line courses could give you further information to possibly make your effort even easier with things that you may not know about. Several of these courses will even give you certificates for finishing the courses that you take.

All of the e-classes or on-line courses that you take either on Internet marketing or some other subject usually lasts around six to eight weeks and it typically entirely on-line but there are some courses that send you book materials through the mail in order to help you even further. You will be involved in a virtual classroom that will consist of a message board. This is where you will ask your questions and communicate with others along with your instructor. These courses are great resources that anybody who has or wants a home based business should take full advantage of.

Graham Burt

 

 

Insights Into the Running of a Design Business

Marketing and Self-Promotion

Unless you are one of the lucky ones who can solely rely on word of mouth referrals, to run a successful design business, you are going to need to do a substantial amount of marketing to attract clients. While traditional means of advertising can still work (flyers, newspaper advertisements, etc), I have found that online promotion offers a far greater return on investment.

Here are some tips for promoting yourself and your design business online:

1. Participate

Open yourself up to others in the industry by sharing your experience and personal insights. Through understanding the value of constructive discussion, you can make a unique and meaningful contribution to the design community. In the relatively short time during which I have been engaging with my peers online (through blog commenting and Twitter), I have almost lost track of the number of opportunities that have opened up as a result. From chances to collaborate with others, to being invited to write guest posts – all these opportunities are within reach if you just participate.

One word of caution however – nobody wants to deal with someone who only has their own interests in mind. If you give to the community and are genuine, most people will reciprocate by giving back to you.

2. Use social media…wisely.

Marketing and Self-Promotion

Social media can be a great promotional tool for any business. Used incorrectly however, social media can quickly damage your reputation. Carrying over the theme from the previous section, the most important thing when using social media is to engage with your community and make meaningful contributions. No matter how much you think they might – nobody actually cares about what you ate for breakfast, or that you just accidentally stubbed your toe.

Ensure that you keep social media updates meaningful, and add real value to your audience. One of the best ways to engage your audience is by sharing useful links and asking thought provoking questions to initiate discussion.

3. Start Blogging

Blogging is great for a number of reasons. It allows you to express yourself and to share your knowledge with others in the industry.

The other great thing about blogging is that it is a useful tool for boosting your site’s search engine rankings in a relatively short period of time. Google looks very favourably on blogs due to their dynamic content. Blogging is also great for generating tons of inbound links into your site, which is a sure-fire way to increase its exposure.

If you want to start a blog, set realistic goals from the outset and stick to them. Unless you keep blogging under control, it can quickly consume a lot of your time. If you want to be the next big design blog, go knock yourself out. However, even a small scale blog can be of huge benefit to your business.

 

Education and Communication

Education and Communication

Being an effective communicator not only helps to attract clients, but it also increases the likelihood of them signing-off on a project. When dealing with a client or prospective client, the most important piece of advice I can offer is for you to take the lead early on.

It is important that clients perceive you as the expert, otherwise you risk being walked all over – not very much fun, and bad news for your professional image.

When speaking to clients have confidence in yourself and your abilities, and ensure that you clearly articulate your thoughts. As designers, our role is to educate the client to help them understand our processes, reasoning and inspiration behind our designs. In my experience, the vast majority of clients are appreciative when you take the time to guide them through the creative process, and as a consequence, are happier with the outcome of their project. A great read on this topic is How to get clients to say yes to your designs, which includes a video and summary on a fantastic presentation done by Paul Boag at the 2008 Future of Web Design Conference.

Day-to-Day Management

Day-to-Day Management

Managing your business includes tasks such as keeping track of projects, invoicing clients and maintaining financial records. While most of us find these tasks boring, they really are the nuts and bolts of what keeps your business running – and cannot be neglected. The good news is that there are now a plethora of tools available which can take a lot of the pain out of running a design business.

Below are three of my favorite tools for managing day-to-day business tasks.

Freshbooks

Freshbooks

Maintaining financial records, invoicing, and time-tracking

Before discovering Freshbooks, I used to track revenue and expenses via a simple Excel spreadsheet. When you are just starting off there is nothing wrong with that, however, as you progressively build up a client base it will become increasingly inefficient.

Freshbooks is a web application that enables you to do time-tracking, invoice clients, and manage incoming and outgoing expenses. There is a free version that you can use to manage up to 5 clients. The monthly fees are a little expensive, however given its convenience and time-saving, I believe it is worth every penny. There is also a handy iPhone application you can download that helps you to manage your finances on the go.

Dropbox

Dropbox

File storage and sharing

Dropbox allows you to backup and sync your files online. I actually work directly out of my Dropbox-synced folder which is great for piece of mind.

Dropbox is free for a 2GB account and you simply buy more space as your storage requirements increase. You can also share files with clients or other designers you are collaborating with, which is handy if a file is too large to email.

Evernote

Evernote

Note taking and to-do lists

I primarily use Evernote for making notes, creating to-do lists and taking screenshots.

The beautiful thing about Evernote is that it is another web application, so notes can be accessed from any computer. This is really handy when I don’t have my computer with me.

Summing It Up

Life as a self-employed designer is indeed challenging. Being a talented designer along with business skills are essential for success. If you invest as much time in managing your business as you do nurturing your creativity, then you’re sure to succeed.

If you are a self-employed/freelance designer please share what your biggest challenges have been. How did you deal with them, and what skills do you think are essential to succeed in the industry?

Beginners Guide to Affiliate Marketing Internet Business Resources

Beginners Guide To  Affiliate Marketing Internet Business Resources. Many of us would love to venture out on our own and work for ourselves. However, two major factors tend to get in the way. The fist being money and the second being risk. These two factors should not be taken lightly. Even small businesses need a substantial amount of capital to get them started. The risk factor is even scarier. Up to 90% of all small businesses fail within the first year.

Affiliate marketing Internet business takes the risk away. It can also be started with next to zero money. Affiliate marketing Internet business can be quite a lucrative venture. If you have a natural knack for sales or marketing and are self motivated and prepared to work hard then an affiliate marketing Internet business scheme could be a wise move for you.

Almost daily, you see advertised, courses and seminars that claim to hold the secret of instant wealth. By attending this course you will have all the tools you need to get your business off the ground and become a millionaire. Those who want to start their own affiliate marketing Internet business often attend these thinking that they will help their business thrive.

Courses and seminars more often then not, disappoint. First, these courses and seminars are usually quite expensive. You have the course or seminar fee. Plus any travel and hotel costs. Most of these are held in heavy tourist destinations around the country. Second, the person giving the seminar or course is usually on some kind of a promotional tour. While they do give out information at the course or seminar, their true goal is to sell you their latest book or software. The truth be told, everything you learned from that seminar was probably written in their book. You could have saved thousands if you had just bough their book and read it rather than shelling out for this course.

While it is true that you should educate yourself in affiliate marketing Internet business, the best resources are not courses. However, books are. By simply reading up on affiliate marketing Internet business, you can gain wonderful insights and save loads of money. By simply looking on retail sites such as Amazon or EBay, you can get hundred of titles on the subject. There are loads of step by step guides available on how to get your affiliate marketing Internet business going and how to build it up.

Another great resource for affiliate marketing Internet business is the Internet. Simply by typing affiliate marketing Internet business into any major search engine, loads of information comes up. There are plenty of free courses online that you can take on the subject if you are determined. Read through the information available to you for nothing. Chances are a course or a seminar will not teach you anymore than what you can learn online for free.

Magazines and newsletters are fantastic resources for affiliate marketing Internet business. Newsletters are generally free and contain good, valuable information about particular programs. You will hear account from people who are working in affiliate marketing Internet business. Their advice is worth having being that they are doing now what you want to be doing in the near future.

Finally, one of the advantages of joining an affiliate marketing Internet business program is the support that you receive. Any legitimate company should want you to succeed. The more profit you make, they better for them. They should have their own advice and support network that is available to you. This could be in the form of an agent whom you can contact or advertising materials. They may offer a wide variety of things to help you build your business. They can be one of the most important resources for you to rely on.

If you are considering a career in affiliate marketing Internet business, then you should find out what you are getting yourself into. Do not waste money on expensive seminars and courses. Look for books, newsletters, online information and the companies themselves. Some of the best information is available to you for free.

Alexander Gorbachev

 

 

You Need to Establish Your Blog More Locally

I am a stat-junkie in the sense that I love to play with numbers on my blog. I love playing with the data that I see in Google Analytics and try to optimize more based on what is in the statistics.

Anyways, one part I really love looking at is the traffic part and today I am going to share to you my insights on local traffic and why your blog needs more.

When we were just all getting started, we were probably all told that we need traffic, specifically we need good chunk of traffic from big and commercialized countries like USA and probably Europe. Because of that, we align our marketing more to those countries, not really paying attention on growing our blog’s readership on a local basis.

There’s nothing wrong in that concept, except for the fact that we should not forget we need to have good traffic as well from our own geographical location. I live in a small country and because of that my majority of reader still comes from US (because of how big US is). However, if you ask about my blog here in Philippines, there’s a good chance they’ll recognize it.

Promoting Locally

I will give you one good example. If I am about to blog about making money online, do you think there’s any chance I can stamp my expertise on the niche? Probably, probably just a small chance. So instead, I focused on the marketing aspect of blogging, internet marketing for instance. And that has proved to be vital for me.

It’s just same case in marketing your blog locally. Philippines is a small country and there aren’t many experts here yet in the subject of blogging and marketing. At the start of last year, I dedicated myself to promoting the blog more on a local side. I went to local forums here, talked offline with prominent people here and basically just grew my expertise by handing out a lot of value.

The end result was altogether fine. Sharing pre-eminence with other prominent figures here, being able to launch an offline product for the market, getting to large events for free, having the benefits of being recognized as an expert, getting invited to be interviewed, having the opportunity to speak in blogging-related events and a whole lot more. Those things will not happen, had I not tried to establish myself locally.

How Do You Establish Yourself More Locally?

There are endless of how ways on how to do it and it all depends on your creativity. However I would share with you some of tactics I have been using to make the most of it.

•    Getting into local forums – I’m sure in whatever niche you are there are some forums targeted into it. And if you are in a really big niche, theres a good chance there are some good local forums around there. With my blog, what I did was do a google search for my niche then appended the keyword “forum” at the end. Google will show all forums and its up to you to decide whether you’d join those forums or not.

•    Attending Meetups and Conference – By attending conferences, you are engaging to people on a more personal basis. You network with them, and more importantly, you build business relationships.

•    Running local contests – It’s been proven that contests are the quickest way to drive people on your site. With that in mind, your focus should be on building a quality contest and making sure those people will be with you for the long haul, not just because of the contest.

It’s All About Market Penetration

The key here is market penetration. Never ever worry about being profitable. In any country, there is a strong market that wants to spend money to get something valuable. As long as you’re providing good value over time, you can easily establish yourself in a local scale.

There’s really nothing wrong in doing local marketing and promotions. By establishing these things, you’re not just building something for your online business, you’re opening a great opportunity for a real offline business and of course building good relationships with your fellow countrymen.

10 Easy Local SEO & Online Marketing Tips

There are currently 29.6 million small businesses in the U.S. (SCORE). 63% of consumers and small business owners use the Internet to find information about local companies and 82% use search engines (Webvisible & Nielsen).  That means there’s a lot of opportunity for local SEO.

Recently I attended GetListed.org’s Local University in Minneapolis which focused on how to optimize web sites for local search.  Out of all the good information that came out of the event, here are 10 easy things you can do today to optimize sites and content to attract local customers.

1. Claim your profile.
It’s as simple as logging into Google Places, Bing Local and Yahoo Local and walking through the verification steps which include a phone call or post card to verify your address.

2. Upload Pictures.
The local sites listing services like to provide their users with pictures of your business. To help ensure that they see some good pictures, upload your own. They don’t have to be professional photos, but they will represent your business so make sure they are decent.

3. Control information across the internet.
A big part of local search optimization and marketing involves obtaining information from other sites. Local listing aggregation services search the internet far and wide to find pictures, reviews and any information they can on your company. Submit your info to services like LocalezeinfoUSA.

The downside here is that if something is incorrect on another site, it could find its way back into your local listing. If that happens, you have to go back to the source and ask them to fix the issue and then wait while the fix makes its way into local sites.

4. Ask for reviews.
Most local sites, except for Yelp, are fine with you telling your customers to review you. So do it. On your contact form thank you page, on invoices, on email communications, make a point to say “Hey we’d love it if you gave our business a review on Google/Bing/Yahoo Local.” These reviews, good or bad, make your business more creditable to future customers.

5. Bad reviews are good.
No company is perfect, so when users see all positive reviews, something looks wrong and they may actually choose a different company. Bad reviews are a part of any business and a few bad reviews can make the good reviews that much better. Obviously, you don’t want to encourage bad reviews.

6. Add local phone number.
On your website, be sure to publish your local phone number in text vs within an image or not at all. 800 numbers may be nice, but on their own they don’t give any kind of location indication.

7. Have a full physical mailing address on all pages of your website.
Your address is important and it should be on all pages of your website to re-enforce your geographic location.

8. Think like the searcher/customer.
What would your customers put in a search box to find you and buy your products?

Lets say you own an outdoor sporting good store; like hunting, camping, hiking and fishing. If a searcher puts put ’shoes’ into a search box, they probably aren’t a good match as it’s such a generic term. If they put ‘running shoes’ you’re still not a match as your sporting goods store doesn’t focuses on running. If they put in ‘hiking shoes’ then you want to target them.

Business owners often get caught up in popular keywords or keywords that will drive a lot of traffic and forget to focus on less popular keywords that have a higher probability of making sales.

Remember to think like the customer.

9. Multiple locations need multiple landing pages.
Local sites don’t like a business having more than one local listing, but if the business has two locations, than that’s OK. However, you should ensure that each location links back to a page on your website that is all about that location and what it has to offer. Sending both local listings back to the same page, or homepage, isn’t ideal.

10. Treat Customers ‘Righter’
Everyone knows that they need to treat the customer right, but with social media, review sites and the ability for good, or bad, news to spread like wildfire, you need to treat your customers really good or “righter”. This includes online and offline customer service.

Local search takes into account information business owners put in their local profile, information it finds on other sites and information on the business’ website. Even what happens offline can be taken into consideration as customers may bring back those experiences in the form of online reviews.

Local search is it’s own unique entity as no one can control everything that appears on their local listing, but business owners can take steps to ensure that what gets listed is a good representation of the company. For more information, here is a list of local SEO blogs that we’ve reviewed in the past for TopRank’s BIGLIST with many, many more tips.

How To Promote Your Events In Google Places For Free

Your local business listing at Google and certainly with other geo-listing websites allows you to promote your events, new products, specials and more.  You can take advantage of this very easily, once you have claimed your listing, by following the following five steps.  We will use Google as our example.

1. Log into your Google account and go to Google Places through your account or by going directly to http://www.google.com/lbc

2. If you have multiple local business listings, choose the listing you want to update and click View Report.

3. Once you are in your Dashboard you will notice a box in the top right that looks like the following:


4. Click in the box and write a 160 character description of your business update.

5. Click Post and you’re done.

Your information will appear to the public in your local business listing on Google Maps.  As of this writing you can only have one post and we’re sure this will change in time.

The Internet has become a good local business marketing source for the local business dependent upon the local consumer for their revenue through web searches and mobile searches.  Tap into the power of geo-listings as you engage in geo-marketing!


Post by Melih Oztalay of SmartFinds that provides Local Business Listing Management Services. You will find SmartFinds Internet Marketing to be of great benefit to your time resources and the low cost service may eliminate your yellow page ad costs. Let the experts of over 15 years Internet marketing experience help you use this local business marketing tool properly.

30 Ways to Promote Your Business

  1. Email all your contacts, let them know what you do and ask them to spread the word.
  2. Use Craigslist classifieds ads.
  3. Submit your website to niche web directories. Search Google for “[keyword] directory” (e.g. “interior design directory”).
  4. Submit your site to local search engines.
  5. Host a seminar, webinar or a call.
  6. Create joint venture partnerships with key players in your industry.
  7. Advertise in niche magazines.
  8. Use Facebook.
  9. Go to leads groups and networking events.
  10. Get media coverage by organizing a charity event.
  11. Ask your customers for referrals.
  12. Engage in video marketing.
  13. Do article marketing and write a blog.
  14. Put links to your website in your email signature.
  15. Use forums and groups.
  16. Do direct mail.
  17. Take advantage of affiliate marketing and cost-per-action (CPA) marketing.
  18. Use online targeted-advertising.
  19. Make podcasts.
  20. Send SMSs (text messages) to your customers and prospects.
  21. Use discount coupons and gift cards.
  22. Join your local area chamber of commerce.
  23. Build your own online community.
  24. Use Twitter.
  25. Become a guest blogger.
  26. Build a website that makes you money.
  27. Use pay-per-click marketing.
  28. Take your website to the top of Google with Search Engine Optimization.
  29. Use LinkedIn.
  30. Use email marketing.







By Zeke Camusio

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5 Tips To Becoming A Powerful Internet Marketer

Posted by Aerion Miles
If you want to guest post on this blog, check out the guidelines

Internet marketing training is a vital part of your potential success.  In this post I will give you five killer internet marketing training tips, and I hope they will improve your overall ability to make money from the internet.

Internet Marketing Training Tip 1

Go to Ezinearticles or Goarticles and look for the top articles in your niche.  I don’t suggest you take anything at face value in these articles, or to do what they say.  What you need to do is look at what they are doing.  Ignore what these top performing articles are telling you, and instead look at what the marketer is doing themselves.

For instance if they have a simple plan involving several steps, then look at how they are presenting their products/course.  This will tell you much more than just believing the words they tell you, as you can either look at what is presented from a customers point of view, or as a competing marketer.

Internet Marketing Training Tip 2

Look at your inbox, I am sure you will see it is full of rubbish.  Before we begin this training tip you need to turn off the “buy” impulse, because I want you to read your spam.

Go through your inbox and spam folder and try and find the offers that make you want to reach for your credit card.  Make a short list of the best, and then go to their webpages and see which really push you into determined buyer mode, and stop.  Now go back to their email and look at what they wrote that got you to click through to their webpage.   It is never just that they have a good offer, there is always more to it.

Once you have a good idea of what psychological tricks they used, it is time to move onto their webpage.  This internet marketing training is really grass roots work, and the reason it is effective is because you aren’t listening to hype, you are learning how to effectively create it.  If you can learn how they reel you in and make you a buyer, you can do the same in your own campaigns.

Internet Marketing Training Tip 3

Look for one or two people to follow and ignore the rest.  A major problem people have when learning this trade, is information overload.  Don’t let 50 differing opinions keep distracting you from your goals.

Internet Marketing Training Tip 4

Focus on one goal to the exclusion of all else.  One absolute killer in your path to success, is trying to move in many directions at once.  What happens when you try to walk left and right at the same time?  You fall on your butt, and the same happens in business.

The key to making something work isn’t in picking a great idea or the latest trend, it is just in sticking with something.  If you want to succeed you need to establish what your business is going to be, and then just persevere and ignore all distractions.

Internet Marketing Training Tip 5

Build an autoresponder list, because it is the most important long-term plan you have.  Whatever your website is based around you should find something you can give away if people join your list, and really try and push this aspect.  When you have a large list of people interested in your niche that you can bulk email at a click, you will really start earning money.

You may have heard the internet marketers prayer “the money is in the list,” and I say prayer because it seems to be said with a degree of hope that seems strange to many.  If you build a list of 10,000 people you will probably be able to make a very good full-time living, just from sending offers to your list.  That is the reason everyone is so over the top on the issue, because it really is that important.

Hopefully these internet marketing training tips have helped you, but don’t forget the importance of focus and persistence.  This is your business we are talking about, so do it right.

Market Locally To Build Your Home Business

Posted by Aerion Miles
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Great so you have your home business set up and ready to go, but where are the customers.  This is a horribly common occurrence, where people are told to start a home business but simply not given the information needed to make it work.  Don’t worry as I’ll fix it, you are in the right place.

Home businessWhat you need to learn is local internet marketing, and regardless of your business you will quickly start receiving traffic (customers) to your website.

Local internet marketing works because instead of trying to market to the whole world, you just take on a small piece.  By narrowing your focus, you also narrow your competition.

To narrow your competition you first need to geo target your keywords.  To do this simply use the keywords for your target market, and add your city name to the start or end.  Either way will still work, but I recommend you use Google’s free keyword checker to find which would be more profitable.

Lets assume you were marketing dry dog food, now if you add your city to the start, you will find you can easily show up in local listing far easier for this local internet marketing keyword than you could the global search.

The first step in local internet marketing is to make sure your page name includes your city name.  Change your page title to “(City) Keyword” and add your city name to the start of your keywords in the same way.

Next you need to make a lot of anchor text links pointing back to your website using these anchor text links, as this will let the search engine know what you are doing.

The quickest way of performing this stage of your local internet marketing plan is to order lots of articles from a writer, and then submit them to article directories.  The articles should include an anchor text link pointing back to your website.

Next in the local internet marketing plan is to use social bookmarks, and don’t forget to geo target your keywords.  Make as many diverse bookmarks as you can.

Next you must ping everything, as you want the search engines to see what you are up to.  Go to www.pingler.com and use their ping service.

Hopefully this will inform the search engines of who your target market is, and the next step is to set up a local Google listing.

Local internet marketing culminates in the infamous Google local listing, and this really is a great way to drive traffic to your website.  Simply go to www.google.com/local/add and set up your free listing.  Due to the fact that there is so little competition through local listings, and the fact that they show above regular listings, this really is a great local internet marketing method that I hope you follow.

Now you know how to market your home business through local internet marketing, I really hope you will try it.  Don’t be afraid to change your tactic a little if your current plan isn’t working.  Get started on this today.