Twitter was my friend, we would play together many times every day, we laughed, we cried, we even went on holidays together but that was before our relationship got out of hand.
What went wrong
Like all relationships, and Twitter is no exception, if you don’t nurture it, it will go pear shaped while your not looking.
With my 20/20 hindsight, I can see where it all went wrong. I got greedy, pure and simple, I wanted to be popular and that was what stuffed up our relationship.
What really happened
I used a service that subscribed me to whoever subscribed to my tweets, it seemed like the logical thing to do to build my list. It also unsubscribes me from those that stop following me. I got a heap of followers who, I suspect, also want to be popular and I suspect that when I un-subscribe from them they will do like wise to me.
The great content I was getting from the people I was interested in hearing from is still there for me to read but it is now lost in the jumble of marketing Twitter spam I get from the “want to be popular” crowd.
The stats tell it all
I also reviewed my stats and I see that am not getting the click throughs to my website in relation to the audience I have on Twitter so this indicates several possibilities including,
1. The people that are following me are there to build a marketing list in the hope that people like me will pay attention to what they are hawking, even if I have no interest.
2. My tweets are not compelling enough to get people to click through to my website.
I suspect that both are relevant but that the first is truer.
Actions to take
So what should I do?
1. The first and the best action I can undertake is to create more compelling tweets to draw the audience to my website attracting the type of reader that is interested in the blogging content I write about.
2. Consider unsubscribing from the people I am not interested in following
I want to improve my relationship with Twitter and so I need to put in the effort.
Part of what I need to do is to take a step back and review what I really want from my relationship and change to address that need.
I hope that this helps you with your Twitter relationship, it has been a great help to me as I type out each word, it made me look at what I wanted and what I have to do to get there.
Stay tuned, I will do a follow up on this to let you know the results.