10 Harsh Truths About Corporate Blogging

I have reached the conclusion that most organizations have a blog simply because they feel they should. Many marketing departments fail to “get” blogging and have poorly visited blogs with few comments. Because their blog fails to perform, they conclude that blogging is an ineffective marketing tool and either remove it entirely or leave it to languish.

However, it does not need to be this way. Corporate blogs can be a powerful communication tool that builds brand awareness and nurtures a sense of engagement. You only need to look at the vibrant community surrounding the 37 Signals blog to know that corporate blogging can work.

Why are most corporate blogs failing and why do the few succeed? To answer these questions, we need to face a few harsh truths about corporate blogging.

1. A blog does not magically generate traffic

When companies first started launching corporate websites, they perceived them as a marketing channel that would generate leads. They had a “build it and they will come” mentality. Over time they realized that a website is more like a storefront. A few people might wander in off the street, but most of the time you need to advertise to attract trade.

Many marketing departments are making a similar mistake with corporate blogs. They perceive them as a way to generate new traffic, when that is not their primary role. Admittedly, the keyword-heavy nature of a blog will help your organic rankings, but that is a secondary benefit.


To generate traffic, you need to sincerely commit to your blog, establish a relationship with your readers and engage them in conversations. And, as Rand Fishkin’s article 21 Tactics to Increase Blog Traffic suggests, you also need to use some strategies to build up the traffic over years.

The real goal of a corporate blog is to generate reccuring traffic which is considerably more likely to complete a call to action. A successful blog has a regular readership that is being constantly reminded of your brand and products. And yes, of course, building up a readership takes time.

2. Good corporate blog requires long term commitment

Building a readership is a long term commitment. It can take months for users to recognise your blog as a consistent source of useful information. Only then will they start visiting it regularly and recommending it to others.

It doesn’t just take time, it also takes commitment. That means posting regularly and to a schedule. Users are more likely to visit your blog if they know you release a post on a certain day each week. Of course, ultimately you want them to subscribe, so they don’t need to continually check your site for new content.

3. Teaser feeds are a wasted opportunity

Users can subscribe in a couple of ways. Usually they can either sign up to receive email notifications or subscribe to an RSS feed. This is a crucial step in engaging readers. That is because users are effectively giving you permission to remind them about your site and brand.

However, it is remarkable how many organizations fail to grasp this opportunity. Instead of using the chance to push content to users, they only provide a teaser of blog posts. This means users have to click through to view the whole post.

This practice is born out of a false belief that users need to see your site. They don’t. Unless your revenue is driven by site advertising, there is no need for users to click through to read your blog.


McDonald’s blog doesn’t get it right: teasers in feeds aren’t useful in corporate blogs.

The purpose of most corporate blogs is to build and maintain brand awareness while motivating users to engage. None of that needs to happen on site. The blog post itself builds and maintains awareness, while requests for comments or calls to action motivates users to engage. Users do not need to see the rest of your site to respond to the blog post. Of course for that to be true, posts need to be engaging.

4. You are not “engaging” anyone

The most successful blogs are more than a broadcast tool. They are a dialogue between the individuals within your organization and your users. It is important to listen, as well as speak. Unfortunately, the most corporate blogs fail to engage.

Instead they focus on telling readers how great their products and services are. Rarely do they ask for feedback or ask questions. In fact it is not unusual for companies to disable comments for fear of criticism.


Nokia Conversations blog does a great job of engaging users in conversations, asking for their opinions and starting discussions that generate many comments and gather many opinions.

Instead you should be encouraging users to contribute to your blog through comments and constructive criticism. It is a superb opportunity to get free feedback from your customers, something many organizations pay market researchers for. Part of the problem is that most corporate blogs offer nothing more than rehashed press releases.

5. Press releases shouldn’t appear on a blog

Let”s set aside the debate over whether press releases have a role in today”s web centric world. Whether they do or don’t, you need to realize that a press release preforms a different role to that of corporate blog. As the name implies, a press release is meant for professional journalists. It is designed to encourage journalists to write about your product or service. It is not designed for your customers.

A blog, on the other hand, is meant to be read by prospective and existing customers. It should be engaging, informative and helpful. When writing a blog post, you should always have the end reader in mind. What will they learn? What insight will this give them into who we are? How will it help build our relationship with the reader? You should never simply copy and paste press releases or news stories.

The other problem with press releases is that they are corporate statements. A blog should have a more personal tone.

6. You sound like a faceless corporation

People don’t like interacting with organizations, corporations or machines. People like talking to people. One of the things I have learnt about selling web design services is that once people have established that you offer a good service at a reasonable price, the next thing they care about is you. Do they like you? Do they trust you? Do they think they can work with you?

People don’t like, trust or want to work with corporations. We associated those feelings with individuals, not companies. It is therefore important that a corporate blog is about the people within your organization, not the organization itself. Your blog should focus on different people and the role they perform within your company. They should be able to demonstrate their personality as well as share their expertise.

A blog is a place to let readers see behind the marketing spin and glimpse the real people within your organization.

7. You need to show the warts and all

If you are a marketeer this may all sound a little scary. Its hard to control “the message” when you are blogging. You have multiple bloggers from across your organization who are effectively becoming corporate spokespeople, and you are allowing users to publicly criticize you on your own blog. This is a long way from traditional marketing.

However, today”s consumers are very savvy. They are distrustful of traditional marketing and can sense when they are being sold at. A softer approach is required, one that is more “real&” and less managed. One part of that is admitting when you make mistakes.


Dell consistantly ignored critism they received about poor customer service. They ignored the voice that the web provided their customers, until eventually a single disgruntled user stirred up a major PR nightmare with a single post entitled “Dell lies. Dell sucks.

Contrast this with the “warts and all” approach adopted by photo sharing site Flickr. When faced with community criticism over the poor performance of their website, they wrote a post on their blog entitled “Sometimes we suck.” They acknowledged the problem and laid out a plan for correcting it. This non traditional approach to their brand image allowed Flickr to quickly defuse a situation that could have grown out of control.


Perhaps when it comes to corporate blogging, marketing is not always best equipped to handle the task.

8. Marketeers often make bad bloggers

Let me be clear. I am not saying that all marketeers should be banned from blogging. What I am saying is that traditional marketing skills are not always best suited to the medium. Because blogging should be personal, transparent and not shy away from the organization’s flaws, it can seem an uncomfortable communication tool for some marketeers. Also the traditional writing style of many marketeers does not fit well with the informal style of a successful blog.

If you are a marketeer responsible for the corporate blog, look for ways to encourage others within your organization to blog. Think of yourself as an editor rather than an author. Target people who are particularly knowledgeable or already act as spokespeople for your organization. Encourage them to blog and act as a copy editor tweaking and refining what they write. And don’t forget to give them raise once in a while, encouraging them to write more high quality content.

You may find it hard to encourage others to blog. If that is the case try interviewing them instead. You can then turn those interviews into blog posts and hopefully encourage them to respond to comments. But remember, whether you are posting an interview or an article, do not expect too much from your readers.

9. You expect too much from your readers

Most of the corporate blog posts I have read are long, really long, text heavy and boring. They take considerable commitment to wade through. In short, they ask too much from readers.

With so many blogs online you need to make your posts stand out from the crowd. Always ensure that users can get the gist of what you are saying by just scanning the post. This can be achieved using a number of techniques…

  • Summarize a post at the beginning and in the title. Don’t leave users guessing what the subject is.
  • Be controversial to grab users attention.
  • Use headings as a way of grabbing attention and summarizing content.
  • Use images to break up the copy and communicate key points.

Do not feel all of your posts need to be an essay. Short posts that propose a question or draw the reader’s attention to another site are just as engaging. Anything that is of value to the user is worth posting.

Finally, remember that not all blog posts need to be textual. Consider buying a flipcam and recording some video interviews with people around the company. Record an audio interview or post some photographs of corporate events. Just don’t expect users to read lots of copy. The only people who do that are your competitors.

10. Your competitors will read your blog – Get over it!

I am amazed at how many organizations will slow down the growth of their corporate blogs because they are worried that their competition will read it and rip off their expertise and ideas. Although it is true that your competition will do exactly this, what is the alternative? One the primary opportunities a blog provides is the chance to demonstrate your expertise. People will be motivated to buy from you because they understand that you “know your stuff.” However, if you don’t talk about your expertise, how will they know? You might be the best in your field, but if nobody knows it then what is the point?

I write about my knowledge of web design all the time. I know that many of those who read my posts are competitors and learn from what I share. However, I know that a lot of prospective clients read the content too. Should I silence myself for fear of being copied or should I prove to my clients that I am a professional who knows what he is talking about? I think the answer is clear.

Conclusions

Many organizations are still finding their voice online and corporate blogging is one way to achieve this. It is not surprizing that they are still making mistakes. The secret to success is accepting that a blog is not a traditional marketing tool. In my opinion, it has more in common with a customer service. Once you realize that and release it from the shackles of press releases and corporate news, it will start generating return on investment.


Post by Paul Boag

Paul Boag is the founder of UK Web design agency Headscape, author of the Website Owners Manual and host of award-winning Web design podcast Boagworld.



Yoast – Outsource slicing & coding of your WordPress themes

In last nights episode of the WordPress Podcast we discussed setting up a website for small businesses in WordPress. One of the things I touched on in that discussion is that we outsource a lot of our development work, especially slicing PSD’s to HTML or even directly to WordPress themes, both for Yoast and for OrangeValley.

I thought it might be useful for all of you to share with you which company we use for that. We’ve worked with several of them, some of them good, some of them not so good, but we’ve had the best experience working with a company called ShopHTML.

The difference, for projects that we do, is in the level of customization teams are able to do to a theme without having to be told specifically what to do. If we include star ratings in a design, ShopHTML will usually come back to us and say “hey, we’ve got this solution, would that work for you” instead of just adding the stars as images into what actually should be a fully functional WordPress theme.

I talked about sharing this with all of you with Absar from ShopHTML, (who’s btw very responsive through email and IM, something we always appreciate in an outsourcing partner). Rather than doing some affiliate scheme we decided we’d make it fun for everyone: we’re going to be giving away a free PSD design to WordPress theme conversion (and I get one too myself, it’s good to be me sometimes). All you have to do is come up with a suggestion for a post you want me to do, here on Yoast.com, and leave a comment below on what the post should be on, and why you’d want me to talk about that topic specifically.

Next week, wednesday May 26th, at noon CET this competition closes, and I’ll pick a winner! The winner will not only get his or her free PSD design to WordPress conversion, but also the post they asked for, so, let’s hear those great ideas!

Outsource slicing & coding of your WordPress themes is a post from Joost de Valk’s Yoast – Tweaking Websites.A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

Go here to see the original:
Yoast: Outsource slicing & coding of your WordPress themes

The Stats – How Blogging Has Changed Over The Last 3 Years

Reader engagement with blogs has changed dramatically over the last three years, primarily because of the rise of online social networks, according to new numbers released by analytics firm Postrank today. Postrank published an analysis based on metrics for signals like comments, trackbacks, shared links and online bookmarks for the top 1000 most-engaging feeds online and for 100,000 randomly selected blog posts in each year since 2007.

The numbers paint a stark picture:

Blogging has changed, but the blogging scene is in some ways in better shape than it was three years ago.


The big picture is that total engagement with online content is growing while on-site engagement is declining in significance as off-site engagement like link sharing on social networks grows. Surprisingly, this off-site link sharing has also extended the lifespan of content.

Highlights from the report include the following:

  • Total reader engagement has grown 30% year over year or 69% total for the top 1,000 feeds, which includes blogs and mainstream news sites.
  • For 100,000 randomly selected blog posts in each of 2007, 2008 and 2009…

  • Engagement on-site has grown in absolute terms but the share of total engagment that happens on-site vs. off-site has dropped 50%.
  • Trackbacks have fallen from 19% of engagement to 3% of engagement.
  • Engagement on social networks like but not limited to Twitter, FriendFeed and Facebook has grown from 1% to over 29% of total engagement. The Postrank staff admitted that this was a surprisingly low number but said that in aggregate there is still a whole lot of activity going on outside social networks.
  • post rank on and off site

  • Segmenting from the last amount of effort required up to the most, reader engagement now looks like this: 29% is link-sharing on social networks, 29% is bookmarking or voting on sites like Delicious, Digg and Reddit, 38.5% is comments on or off-site and trackbacks are now 3% of engagement. “Trackbacks are taking a nose dive,” Postrank CTO Ilya Grigorik told us by phone, “bookmarking sites have consistently gone down over the last 3 years, but voting on sites like Digg or Reddit has grown.”
  • Perhaps most significantly, blog posts now have a longer life span. In 2007 tracked posts saw 94% of engagement within the first day and 98% of that first day’s engagement happened within the first hour. In 2008 that number fell to 83% within the first day and in 2009 it was a mere 64%. Thus Postrank concludes that 36% of reader engagement in the top blogs happens after 1 day. “While the real-time web is all about lowering the latency,” Grigorik says, “the pervasive nature and number of people engaged in their communities and conversations (the Social Web) is helping with information discovery. People are worried that the real-time web will destroy their readership as everyone just gets distracted by the newest shiny thing on Twitter, but the numbers show something very different. It’s so easy to spread information now that it lasts longer and finds more niches – this trend is helping content travel further.”

Written by Marshall Kirkpatrick

The Best Internet Copywriting

You can earn good money by writing copy online, which has resulted in a dramatic increase in the number of copywriters. The increased competition means that for your work to stand out, it needs to be of the highest possible quality.

If your ambition is to just be a good copywriter, keep in mind that the Internet is full of them. But don’t give up, because you can learn to become an exceptional writer if you follow a few simple steps.


The first thing you should do is seek out and read the advice from the top copywriters. You might think you are good enough to go it alone, and maybe you are, but you’ll get there faster if you listen to the tips that the pros offer. They’ve learned a great deal during their careers and if they are willing to share their wisdom, you should listen.


You need to keep practicing your craft. It doesn’t matter how easy you find it to write, practice will make you even better. Never think that there is no more room for improvement. The best musicians still practice, and so should you.


Everyone makes mistakes – it’s inevitable. But not everyone knows when they’ve gone wrong, or learns from it. Take the time to consider how you might have done something better and try to implement what you’ve learned into your next piece. You want to get better with every piece of copy that you write.



You can never do too much research into a subject. If you want to write a great article that your readers will believe in, you need to be credible, and for that you need to do your research. Even an expert on a subject can learn something new.


Finally, you need to be creative, and to hone that creativity so that every article is new and fresh. That might seem to be an impossible task, but experiment with different writing styles or find a new angle on the topic. Creativity is the key to incredible copywriting.


Post by Saman Rashid ( CEO, MS Copywriters )


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Facebook and the Lack of Privacy

By Yoast founder Joost de Valk

Two weeks back, while speaking at SAScon, I said in a panel there that “Facebook is the scariest shit I’ve seen in years”, related to their latest updates. I also said it was a lawsuit waiting to happen, coming from the European Union. I was right. Well, not entirely, it’s not a lawsuit yet. I referred to a blog post on State of Search by my buddy Bas about Privacy, Facebook & Google. He made a very good analogy to real life:

Imagine this: you are buying a bread in the supermarket which has discount passes. That means they know what you bought. You payed with your bank card, so the bank now knows where you spent your money. Meanwhile you get gas outside of the supermarket so the bank now knows you came with the car, bought the bread and had gas. The gas station also knows which kind of gas and the fact that you decided to buy that candy-bar which was staring at you next to the counter. All bits of information which are separately not that important. But now here’s one company which allows you to say whether or not you liked the services. In return, they store every bit of information, so the bread, the candybar, the gas, all of it. And then they sell, or give away, that data to a third party, lets say a gym.

I guess now you get why it scares me? Luckily, the Article 29 Data Protection Working Party (*cough* nice name *cough*) said in their letter:

Social networks needed to have a default setting in which access to profile information and information about users’ connections were “limited to self-selected contacts”.

There’s no word not to be misunderstood there, and I fully agree. Especially in the light of recent developments, allowing people to search for updates from outside Facebook. Weird thing is, I actually only started to use Facebook a bit better a couple of weeks back, on the day of the F8 developer conference where they announced these changes. I see the possibilities for marketing on & with Facebook a bit better now, and understand the power it has for advertisers. Those advertisers get that as well, it turns out, comScore says Facebook served up 176.3 billion ads to U.S. customers in Q1, being 16.2% of the market.

So I hope they get this fixed. I don’t want to do away with Facebook, not just yet, I do want them to change their way of thinking about and dealing with privacy though, and not just now, but for all eternity.

[Yoast]

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Facebook Hates Girl Scout Cookies

Facebook is now against Girl Scout cookies. That’s right, from this point forward Facebook is banning all discussion promotion and dialogue regarding all of our favorite treats (Thin Mints included)!

Okay, so that’s not true. As far as I can tell, Facebook doesn’t care one way or the other about Girl Scout cookies. However, if the recent surge

of dialogue revolving Facebook’s changes to privacy is anything close to reality, one could assume that Facebook has signed a deal with the devil. To put it simply people are angry with Facebook. Many of Facebook’s new critics sound like a heartbroken teenager who has been cheated on. The talk of betrayal runs rampant through most of the criticizing blog post and comments. Most are asking why would Facebook betray us?

To all those that feel betrayed by Facebook it’s important that you understand one thing:

It’s your own damn fault.

Since when did we think it was okay to trust any one company with all of the personal details and information about our life? Since when did people start to develop real relationships with corporations based on trust and respect? Social media has fooled us into believing that companies can participate with their users in a transparent and authentic way. But in reality every company has an agenda that it must pursue. Every company’s chief motive is its own survival and if that means exploiting their customers contributions then they will do it.

The magic of social media marketing is that for the first time it gives corporations the ability to be more authentic than any other time in history. For example Facebook could have avoided most of the media backlash by simply being transparent about their intentions from the beginning. The tag line could have read, “Join Facebook, where we will collect information about your life and share with the world.” Sure they wouldn’t have as many users with that tag line but in the end they would be executing real authenticity.

The lesson for users:

Don’t assume that corporations engaging in social media have the best intentions just because they’re utilizing a trendy feel-good medium to engage you. You should exercise the same amount of caution engaging them that you would when you engage companies off the Internet. In other words Facebook, Google, MySpace, Twitter and all of the other companies online are not your friends. Their primary objective is to make money not to build trust. Trust, authenticity, and all of the other feel good marketing buzzwords are tools to open your wallet and your guarded privacy.

The lesson for marketers:

State your intentions in crystal-clear language at the beginning. And, throughout the company’s development reiterate those intentions on a regular basis. Make sure that your users are well aware that your primary objective is your own survival. Make sure they understand that if needed you will use their contributions for your own profit. In doing so you will only attract users that truly believe in what you’re doing and will be more likely to contribute to your success.

Now, that we have gotten that out of the way, everyone needs to relax and have a Samoas!


by Joe Hall




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30 Ways to Promote Your Business

  1. Email all your contacts, let them know what you do and ask them to spread the word.
  2. Use Craigslist classifieds ads.
  3. Submit your website to niche web directories. Search Google for “[keyword] directory” (e.g. “interior design directory”).
  4. Submit your site to local search engines.
  5. Host a seminar, webinar or a call.
  6. Create joint venture partnerships with key players in your industry.
  7. Advertise in niche magazines.
  8. Use Facebook.
  9. Go to leads groups and networking events.
  10. Get media coverage by organizing a charity event.
  11. Ask your customers for referrals.
  12. Engage in video marketing.
  13. Do article marketing and write a blog.
  14. Put links to your website in your email signature.
  15. Use forums and groups.
  16. Do direct mail.
  17. Take advantage of affiliate marketing and cost-per-action (CPA) marketing.
  18. Use online targeted-advertising.
  19. Make podcasts.
  20. Send SMSs (text messages) to your customers and prospects.
  21. Use discount coupons and gift cards.
  22. Join your local area chamber of commerce.
  23. Build your own online community.
  24. Use Twitter.
  25. Become a guest blogger.
  26. Build a website that makes you money.
  27. Use pay-per-click marketing.
  28. Take your website to the top of Google with Search Engine Optimization.
  29. Use LinkedIn.
  30. Use email marketing.







By Zeke Camusio

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8 Useful Tips To Become Successful With Twitter

Twitter is the new big thing. With everybody from Britney Spears to Barack Obama now on Twitter, it is safe to say the social networking platform has gone mainstream. For many users worldwide Twitter has become a crucial tool for maintaining contacts, exchanging opinions and making new connections. But what does this mean for the service, and how can we, website owners, actually use it for our purposes?

I posted my first tweet in November of 2006, only 7 months after the service launched. For me, it was a way to keep in touch with new friends. It was less intrusive than instant messaging and less formal than email. I quickly became hooked. For the longest time, it was the tool of geeks. My friends laughed at me as I tweeted from the pub; my family stared blankly as I explained the service. However, that has all changed now.


Twitter is the new big thing. With everybody from Britney Spears to Barack Obama now on Twitter, it is safe to say the social networking platform has gone mainstream.

Some time ago I was wrong to lament on Twitter about it becoming a marketing tool; I should embrace it as a tool I can use. Nevertheless, like everybody else, I need to be careful how I use it. I do not believe Twitter users will allow the tool to be reduced to a broadcast mechanism for pimping the latest blog post or special offer.

So how do I use Twitter? I guess the first thing to say is that I am not a huge Twitter success story. However, Twitter is turning into the third facet of my online presence, alongside my blog and podcast. With that in mind, let me share a few tips that have helped me better use this interesting new tool.

[Offtopic: by the way, did you know that Smashing Magazine has one of the most influential and popular Twitter accounts? Join our discussions and get updates about useful tools and resources — follow us on Twitter!]

1. Above All, Keep It Personal

Although Twitterers like CNN breaking news have been very successful, generally, corporate Twitter accounts are a mistake. Twitter is about person-to-person communication and not a broadcast tool for faceless corporations. To use it in that way is to miss the potential of Twitter.

Cnnbrk-20090128-120223 in 8 Useful Tips To Become Successful With  Twitter
CNN Breaking News Twitter Page

Does that mean you cannot have a Twitter account for your organization? Not at all. For example, if John Boardley created a Twitter account, you may not recognize the name. However, if he used the name ILoveTypography, you would be more likely to follow because you know the I Love Typography website.

It is not the name that matters so much as the tone of the posts. Tweets should be more than an endless string of press releases and links. They should include personal content and a dialogue with followers.

This is important because it enables you to make a connection with your followers. An open and honest relationship with followers is very powerful. It builds trust, loyalty and engagement. It encourages repeat traffic and word-of-mouth recommendation.

2. Learn From Others

I have learned a lot about Twitter just by reading the tweets of those I admire. Merlin Mann, for example, injects a lot of humor into his posts, and his followers really respond to that. Darren Rowse, on the other hand, strikes a good balance between recommending content others have written and promoting his own posts.

Tweetstats in 8 Useful Tips To Become Successful With Twitter
TweetStats.com allows you to build up a picture of how successful twitterers use the service.

In addition to examining the styles of others, you could also examine statistics. Use a tool like TweetStats to examine how often others tweet and how often they reply to their followers. All of this helps to build a picture of what makes a successful tweeter.

There is also a growing number of great websites that give advice on how to get the most out of Twitter. One of my personal favorites is TwiTip, which covers such subjects as “The Merit of Twitter Competitions” and “How to Get Unfollowed on Twitter.”

3. Get A Good Desktop Client

Without a shadow of doubt, the most powerful Twitter client currently available is TweetDeck. This AIR application not only runs on Windows, Mac and Linux, but also provides a range of superb tools for managing your life on Twitter.

Twitterdeck in 8 Useful Tips To Become Successful With Twitter
TweetDeck is the most powerful desktop Twitter tool available

With TweetDeck, you can create groups, filter tweets, monitor certain subjects as well as post tweets, replies and retweets. In fact, it is so powerful that it can be somewhat intimidating at first. Don’t let that put you off. Check out this short tutorial on TweetDeck’s core features, and you’ll be up and running in no time.

4. Use Twitter On The Road

If your Twitter account is going to be personal as well as professional, then you will almost certainly want to use it on the road. One option is simply to use Twitter’s mobile website. However, if you are fortunate enough to have an iPhone, then there is a wealth of Twitter clients available to you.

Twis in 8 Useful Tips To Become Successful With Twitter

I have paid for and tried almost every Twitter client on the iPhone, but the winner hands down is Tweetie. I love Tweetie. It has a clean, easy-to-use interface and yet is packed with powerful features, including the ability to:

  • handle multiple Twitter accounts,
  • navigate reply chains,
  • view Twitter trends and perform custom searches,
  • access complete user profiles.

In many ways, it is even better than TweetDeck because it has much of TweetDeck’s power but in a much cleaner interface. If only they made a desktop application!

5. Tracking The Results

TweetStats is just the tip of the statistical iceberg. There is an ever-growing number of tools you can use to track your activity on Twitter. However, the ones that really interest me are those that track click-throughs. What I really want to know is, if I post a link on Twitter, how many people click through?

Tb in 8 Useful Tips To Become Successful With Twitter

If the link points to one of my own websites, I could use Google Analytics’ URL tagging tool. However, this is somewhat fiddly and only works if I am linking to my own website. What’s more, these URLs can get long, which is a problem when you’re limited to 140 characters.

Fortunately, there is a tool called TwitterBurner, which solves these problems. It shortens URLs and tracks all click-throughs, even to websites you do not run yourself. Best of all, it is now supported directly in TweetDeck (although not in Tweetie, unfortunately).

6. Follow And Be Followed

Always remember that Twitter is a two-way conversation. A big part of successful tweeting is replying to those who tweet you. Twitter is not just about who follows you, either. It is also about who you follow. One service I find particularly useful is Mr Tweet. Mr Tweet provides two type of information:

  • first, it suggests people you might want to consider following, because they fall within your broader network (i.e. people who are followed by your friends),
  • secondly, it suggests those from your list of followers who you should follow back.

Mrt in 8 Useful Tips To Become Successful With Twitter

For each of these people, it provides various statistics, including:

  • the number of followers they have,
  • the chances of them replying to you,
  • how often they update.

This is a great way to extend your network of contacts and increase the chances that your tweets will be retweeted. It’s also a great way to meet new people!

7. Integrate Whenever Possible

If you intend to use Twitter for anything other than personal use, it needs to be incorporated in the rest of your Web strategy. That means it needs to link to your other online activity, including your website and other social networks. There is no shortage of tools to help you do this, from the basic Twitter widget to a tool for sending your tweets to Facebook.

Twif in 8 Useful Tips To Become Successful With Twitter

One tool that caught my attention is called TwitterFeed. It posts content from an RSS feed to Twitter, which is a convenient way to update your followers on new posts. However, use any tool that automatically posts to Twitter with caution. It can easily become annoying if used too much. Also, it lacks the friendliness of a personal post.

8. Don’t Over-Think It

Of course, the problem with all these tools, statistics and analysis is that they can suck the spontaneity and personality from your tweets. While some of those late-night drunken tweets are best left behind, you want to avoid making your tweets too sterile.

Let me explain. I am naturally a fairly good public speaker. However, once I attended a public speaking workshop. The instructors taught me about all of the techniques that make for an exceptional speaker. However, instead of improving my skills, they made me so amazingly self-conscious that I was paralyzed. I started over-analyzing what I was doing.

Boag in 8 Useful Tips To Become Successful With Twitter

The danger is the same with Twitter. Sure, Twitter can be used as a marketing tool, but that doesn’t mean it cannot be fun too. Don’t let articles like this suck the joy out of tweeting!

(al)

Paul Boag

Paul Boag is the founder of UK Web design agency Headscape, author of the Website Owners Manual and host of award-winning Web design podcast Boagworld.



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99 Essential Twitter Tools and Applications

If you haven’t heard of Twitter by now, you must be living under a rock! It is everywhere, and everyone is using it. To say that the rise of Twitter has been explosive would be an understatement. As a result of this growth, the number of Twitter apps and tools available has become extensive. So, in this post we have filtered them down to a respectable 99.

Below, are 99 Essential Twitter Tools and Applications, split into the following categories: Tools and Productivity Apps, Statistics and Analytics, Find New Twitter Friends Apps, Search Twitter Apps, Web-Based Mobile Apps, WordPress Twitter Plug-Ins, Adobe Air Twitter Apps and Firefox Twitter Extensions.

Tools and Productivity Apps

Twittercal
Twittercal is a service that connects your Twitter account to your Google Calendar and lets you add events easily, directly from your Twitter account.

Cal in 99 Essential Twitter Tools And Applications

Twitpay
TwitPay is a simple way to send payments via Twitter.

Pay in 99 Essential Twitter Tools And Applications

Twibs
Find, follow and interact with businesses, apps and services on Twitter.

Twibs in 99 Essential Twitter Tools And Applications

Twittermail.com
Users can post to their Twitter account by sending a message to their own unique email address.

Twmail in 99 Essential Twitter Tools And Applications

Twitzu
Promote your business, special offers, promotions and events with Twitzu.

Twitzu in 99 Essential Twitter Tools And Applications

Twuffer
Twuffer allows the Twitter user to compose a list of future tweets and schedule their release.

Twuffer in 99 Essential Twitter Tools And Applications

TweetLater
This app allows you to post Tweets at a later time and date.

Tweetlater in 99 Essential Twitter Tools And Applications

GroupTweet
Send private Twitter messages to specific groups of friends.

Grouptweet in 99 Essential Twitter Tools And Applications

Twitter Alerts
Keep track of conversations that mention you, your products, your company and anything else, via hourly email updates.

Beep in 99 Essential Twitter Tools And Applications

TwitPic
TwitPic lets you share photos on Twitter. You can post pictures to TwitPic from your phone, the TwitPic home page or your Twitter account.

Twitpic in 99 Essential Twitter Tools And Applications

Your Twitter Karma
Twitter needs a decent page for your followers, with the functionality to sort them by type. This Web app does that.

Karma in 99 Essential Twitter Tools And Applications

Mr. Tweet
A personal networking assistant for Twitter, helping you identify relevant followers, recommending you to other users and regularly computing your Twitter usage statistics.

Mrtweet in 99 Essential Twitter Tools And Applications

Remember The Milk
Remember The Milk keeps track of your tasks. Simply add Remember The Milk as your friend, and you can add and interact with your tasks through direct messages and get reminders, too.

Rtm in 99 Essential Twitter Tools And Applications

StrawPoll
StrawPoll is the coolest way to follow the opinions of people on Twitter. With this app, you can create your own poll.

Straw in 99 Essential Twitter Tools And Applications

Twiddict
If Twitter goes down and you start to feel withdrawal symptoms, use this service to continue using it. Twiddict makes sure all your tweets end up going to the proper place.

Twiddict in 99 Essential Twitter Tools And Applications

Twitter Friends Network Browser
Browse through your Twitter friends, your friends’ friends, your friends’ friends’ friends…

5k in 99 Essential Twitter Tools And Applications

Twitterfeed
Post your RSS feed to Twitter automatically.

Twfeed in 99 Essential Twitter Tools And Applications

Twitturly
Twitturly is a service for tracking what URLs people are talking about, as they talk about them, on Twitter.

Twirrlu in 99 Essential Twitter Tools And Applications

Twittonary
The Twitter Dictionary, aka Twittonary, provides explanations of various Twitter-related words.

Dic in 99 Essential Twitter Tools And Applications

twtQpon
Enhance your social media marketing by offering discount coupons to the Twitter-sphere!

Twtq in 99 Essential Twitter Tools And Applications

twenglish
Twitter translator: Simply type in your tweet, and twenglish will twanslate your tweet for you.

Trans in 99 Essential Twitter Tools And Applications

twtcard
Send a greeting card, a surprise message or an invitation on Twitter.

Twcard in 99 Essential Twitter Tools And Applications

Tweet What You Spend
Cash-tracking made simple with Twitter.

Spend in 99 Essential Twitter Tools And Applications

Twittertise
Twittertise allows you to advertise on Twitter and track the success of your branded communications with customers.

Twitterise in 99 Essential Twitter Tools And Applications

TwitWall
With TwitWall, you can embed your favorite videos and widgets and upload your photos, MP3 music, podcasts, you name it.

Twitwall in 99 Essential Twitter Tools And Applications

UnTweeps
Unfollow Tweeps who have not posted tweets recently.

TwitRand();
Select a random Twitter follower, friend or retweeter.

TwitBlocker
If you become overwhelmed by a Twitter user’s constant tweets, you can keep them quiet with a single click of a button.

Twitterless
Twitterless tells you who stops following you and graphs your follower history over time, displaying the info in a variety of useful views.

Twonvert
With Twonvert, you can easily convert your tweets into SMS shorthand language and say more with less characters.

Postica
Create a sticky note for your tweets.

twi8r
Translate from English to text message shorthand and vice versa.

Twitter Statistics and Analytics

Twitterholic.com
This website is constantly being updated to allow you to find the most popular Twitter users. Want to be on the list? Twitter constantly.

Holic in 99 Essential Twitter Tools And Applications

TweetStats
An app that tracks your number of tweets per hour and per month. It basically creates a graph based on your tweets.

Stats in 99 Essential Twitter Tools And Applications

Twitter Grader
Twitter Grader measures the power of your Twitter profile. How high do you rank?

Grader in 99 Essential Twitter Tools And Applications

twInfluence
Similar to Twitter Grader, twInfluence lets you calculate the indirect influence of you and your followers on Twitter.

Inf in 99 Essential Twitter Tools And Applications

TwitterCounter
A thorough analytical Web app.

Counter in 99 Essential Twitter Tools And Applications

tweetVolume
Enter keywords or a phrase and see how often it appears on Twitter.

Volume in 99 Essential Twitter Tools And Applications

Twist
See trends on Twitter; find out what’s hot and what people are saying about it.

Twist in 99 Essential Twitter Tools And Applications

TweetRush
TweetRush provides estimated statistics on Twitter usage over a period of time.

Rush in 99 Essential Twitter Tools And Applications

Tweetwasters
Just how much time do you spend on Twitter? Are you wasting time?

Waste in 99 Essential Twitter Tools And Applications

Find New Twitter Friends Apps

TwitterTroll.com
TwitterTroll.com is a real-time Twitter search engine to find new friends.

Troll in 99 Essential Twitter Tools And Applications

Just Tweet It
Just Tweet It makes it easier for tweeters to find other tweeters with similar interests.

Tweetit in 99 Essential Twitter Tools And Applications

Friend or Follow
Who are you following who is not following you back?

Fof in 99 Essential Twitter Tools And Applications

Qwitter: Catching Twitter quitters
Qwitter emails you when someone stops following you on Twitter.

Qwit in 99 Essential Twitter Tools And Applications

Twubble
Twubble is a Twitter extension that helps you find more friends.

Twubble in 99 Essential Twitter Tools And Applications

Twitter Follower-Friend Ratio
Your Twitter ratio is the ratio of your followers to friends (i.e. people you follow). It is measured with the TFF ratio (Twitter follower to friend ratio). The higher the ratio, the more Twitter heat you pack.

Nearby Tweets
Who is tweeting close to you? This app helps you connect with them.

Search Twitter Apps

WhosTalkin
WhosTalkin is a tool that allows users to search for conversations on the topics they care about most.

Whos in 99 Essential Twitter Tools And Applications

Twitter Search
Search Twitter is an excellent search engine that allows you to find out what’s happening in the world beyond your personal timeline.

Searchtwitter in 99 Essential Twitter Tools And Applications

Flaptor Twitter Search
Comprehensive Twitter search.

Flap in 99 Essential Twitter Tools And Applications

Twitscoop
Input a Twitter username or keywords in the Twitscoop search box to track a conversation, topic or conference.

Scoop in 99 Essential Twitter Tools And Applications

Twellow
With Twellow, you can search for someone on Twitter or browse through various tweet categories.

Twellow in 99 Essential Twitter Tools And Applications

twitSeeker
twitSeeker is an alternate search engine for finding Twitter users and browsing the results in one interface.

Seeker in 99 Essential Twitter Tools And Applications

Twitter Web-Based Mobile Apps

Hahlo
Hahlo is an excellent and fully featured Twitter client for your iPhone and iPod Touch.

Hahlo in 99 Essential Twitter Tools And Applications

TwitterFone
Send messages to Twitter using your voice.

Fone in 99 Essential Twitter Tools And Applications

PocketTweets
PocketTweets is a Web-based Twitter client for the Apple iPhone.

Pocket in 99 Essential Twitter Tools And Applications

TinyTwitter
TinyTwitter works on any Java-enabled device and any Windows Mobile Pocket PC or smartphone.

Tiny in 99 Essential Twitter Tools And Applications

TwitterBerry
TwitterBerry is a mobile client for posting updates to Twitter from your BlackBerry.

Ora in 99 Essential Twitter Tools And Applications

twitxr
Share pictures and status updates from your mobile.

Txr in 99 Essential Twitter Tools And Applications

Slandr
Slandr delivers an enhanced mobile website for Twitter.

Twitter2Go
Twitter2Go provides a quick and simple way to update your Twitter status.

Tapulous
Discover, connect with and send messages to people nearby. Upload photos and update your Twitter account.

Twittelator
Twittelator is an all-around great new application for your iPhone.

TwitterFon
TwitterFon is a simple, clean, easy to use and super-fast Twitter client for your iPhone and iPod Touch.

iTweet 2
iTweet 2 has built-in auto-refresh, search and hash tags. You can view user bios and locations and also view conversations with the “in reply to” links.

GPS Twit
Run GPS Twit on your phone to make it easy for your friends to find you.

iTwtr
An open-source Twitter client for your iPhone.

WordPress Twitter Plug-Ins

Twitter for WordPress
Twitter for WordPress displays yours latest tweets in your WordPress blog.

Twitter Tools
This plug-in integrates your WordPress blog and Twitter account. Pull your tweets into your blog, and create new tweets from blog posts from within WordPress.

Twitpress
Twitpress is a WordPress plug-in that submits a user-definable tweet to your Twitter account, notifying Twitter followers or friends that you have posted a new blog entry.

SimpleTwitter
SimpleTwitter allows you to add Twitter messages to WordPress templates (and not just in the sidebar).

Tweet This
A plug-in that adds a Twitter link to every post and page on your WordPress website, so that visitors can share your blog entries through their Twitter accounts. It also shortens URLs automatically.

TweetBacks
This plug-in imports any tweets that discuss your blog or post. The tweets appear as comments.

TwitterCounter
Install TwitterCounter on your blog to display the number of followers you have on Twitter.

MyTwitter
MyTwitter allows you to display your Tweets on your WordPress website and update your status on the MyTwitter settings page.

TweetRoll
With the TweetRoll widget, you can display the number of your followers and friends.

Twitt-Twoo
Twitt-Twoo is a simple little plug-in that allows you to update your Twitter status right from your blog’s sidebar.

Adobe Air Twitter Apps

Toro for Twitter
Designed to be simple, Toro uses an experimental Twitter client library to remove the Twitter API limit.

Toro in 99 Essential Twitter Tools And Applications

twhirl
Most of the features available on the Twitter website are accessible through twhirl, with usability enhancements.

Thwirl in 99 Essential Twitter Tools And Applications

Tweetr
Tweetr is a Twitter client that allows you to send and receive Twitter messages, but with some added cool features: support for taking photos with your webcam and sending files (up to 10 MB).

Tweetr in 99 Essential Twitter Tools And Applications

TweetDeck
TweetDeck aims to improve the existing functionality of Twitter by taking the abundance of Twitter feeds and breaking it down into more manageable bite-sized pieces.

Deck in 99 Essential Twitter Tools And Applications

DestroyTwitter
DestroyTwitter is a series of canvases that constantly update to keep tweets current and up to date using notifications that appear as soon as a new tweet is posted.

Destroy in 99 Essential Twitter Tools And Applications

TwitterLocal
TwitterLocal is an Adobe AIR-based app that allows you to filter tweets by location.

Twlocal in 99 Essential Twitter Tools And Applications

Spaz
Spaz is a well-designed and well-developed Twitter client.

Spaz in 99 Essential Twitter Tools And Applications

Snitter
Short for “Snooks’ Twitter,” Snitter is a cross-platform desktop Twitter client.

Snitter in 99 Essential Twitter Tools And Applications

Twitch
Some features of Twitch are TwitPic integration, URL shortening, the ability to combine friends and replies, reply-highlighting hash-tag support and more.

Firefox Twitter Extensions

TwitBin
TwitBin is a Firefox extension that allows you to keep up with all of your Twitter conversations directly from your browser’s sidebar. Send and receive messages, share links and more.

Power Twitter
Power Twitter adds a multitude of features to the Twitter website interface.

TwitterFox
This extension adds a tiny icon to the status bar that notifies you when your friends have updated their Twitter status. It also has a small text input field to allow you to update your own status.

Twitzer
This Firefox extension lets you post tweets longer than 140 characters on Twitter.

TwitterBar
TwitterBar allows you to post to Twitter from the Firefox address bar.

Twitter Search
This plug-in gives you quick access to the real-time Twitter search engine.

Hoopla!
An essential Twitter plug-in for the Firefox quick search feature.

TwitterEyes
TwitterEyes keeps track of your character count as you compose tweets and replaces characters if you need extra room.

Finally, Worth A Look

Is Twitter Down?
Is Twitter down just for me or for everyone? This great app gives you a simple answer: yes or no.

Down2 in 99 Essential Twitter Tools And Applications

twistori
An interesting Twitter experiment: click on a keyword on the left, and see what tweets are currently being published that contain that word.

Tori in 99 Essential Twitter Tools And Applications

Twittervision
A real-time geographic visualization of tweets. Amazing.

Vision in 99 Essential Twitter Tools And Applications

twittearth
Similar to Twittervision (above) but with a sleeker interface.

Earth in 99 Essential Twitter Tools And Applications



Paul Andrew

Paul Andrew is a freelance Web designer. He is chief admin for Speckyboy – Design Magazine, a Web design, Web development and graphic design resource blog.

17 SEO Copywriting Tips

When thinking about the Search Engine Optimization (SEO) Content Writing, one may think, in the first instance, of placing the keywords in their content to achieve a certain keyword density. However, the algorithms used by search engines have improved over time to a point where they, now, look for more than just the frequency or positioning of specific phrases. These days, the search engines look for clues as to the quality and relevancy of the content. Ideally, your content should be strong enough for other sites to link to. These links work as a vote for your contents.

Today, keyword density is not an important factor anymore. Instead, you want to craft a search engine friendly contents that incorporates keywords at important places, something called the keyword prominence. The writer of the content must work to achieve the highest possible standards in terms of quality and the keyword prominence to satisfy both people and search engines bot. The following tips should help writers achieve this goal.


1. Keep a Theme


Your website should maintain a consistent theme throughout all of the pages. Each page should be a reflection of or somehow related to that theme. For example, you might choose to write about insurance as your theme then have different sections of your site dedicated to each major type of insurance. Just make sure the main theme of the site is explained clearly on your home page.


2. Know the Keywords First


Before you do any type of writing, you should have a firm grasp of which keywords you are going to use. These keywords can be selected using free tools on the Internet that can help you pinpoint good choices.


3. Write Relevant Content


When you’re trying to grab the attention of the search engines, you need to make sure your content is not only laced with keywords but is also going to provide relevant valuable information. Just throwing a bunch of keywords together won’t do the trick. The content should be about the title and theme of your site – this is something the search engines look for.


4. Use Title Tags


When you add a new page to your web site, make sure to provide it with an original title tag. Don’t just reuse the same ones for every page. And try to include your keyword in that tag. Search engines look at these tags when they are ranking your site so don’t miss out on an opportunity to impress them. Remember that the title tag should be keyword centric yet catchy.


5. Pick Prominent Spots for Keywords


The idea is not to put keywords on as many places as possible into the content but to strategically sprinkle the words in places where they are most likely to be seen by potential visitors. For example, you can use them in your titles, headers, image captions or ‘alt’, linking text, bulleted text and more. By having your keywords show up like this, search engines are going to be more likely to give you a top ranking.


6. Put Keywords in Important Parts


Another good reason to start choosing keywords early is that ideally your keyword is going to show up in the domain name, in the names of your pages, and even in the taglines for your company. The nice thing about taking this step is that when people link to your site they are also more likely to include your keywords in their links because of their placement in these areas. And that’s going to help your rank, too.


7. Use Keyword Synonyms


Another trick to boost your SEO results is to incorporate keyword synonyms into your content. These are words or phrases that could easily take the place of your keyword phrase. Throwing a couple of these into your content is always going to be useful in boosting your ranks. It’s called stemming.


8. Add Meta Tags


Adding both description and keywords meta tags is a good idea, too. Meta Description is often shown up in the search engine results. It provides valuable information for visitors and increases click through rate (CTR). Still some search engines take keywords meta tag into consideration so it worth adding that. But do not sped much of your time in writing meta keyword tag.


9. Use Text not Images


An important rule to remember is that search engines don’t read content in image formats so stick to plain text if you want that content to influence your ranking. Even, when you use an image, do not forget to add alt and title tags to it.


10. Keep Content Original


One thing search engines frown on is duplicated content. If you’re trying to convince search engines that you have a lot of content just by repeating the same couple of pages, it’s not going to work. You’ll probably even end up lower. Make sure each page has fresh, informative content. Also, keep your pages updated, too. New content regularly is a big plus in the eyes of search engines.


11. Optimize the Whole Site


Some people only use optimization techniques on the home page but don’t stop there. Almost any of your major pages could appear in the search engine results and by optimizing them you’re increasing your chances of landing a high spot with different keywords.


12. Use Linking


An important part of SEO is the use of internal and external links. With internal linking, you are able to spread the visitors to your site over many pages instead of having one page keep all of the traffic for itself. Plus, these links help guide readers to appropriate information on the site. External links show that your site is providing more resources for visitors which search engines also like.


13. Have the Right Number of Words


While 200 to 1,000 words may seem like a big range, that’s the word count you want to shoot for on every one of your web pages. Most people tend to shoot for the average – 500 words – when it comes to articles and a little lower than that for other pages.


14. Choose Relevant Keywords


Make sure that your choice of keywords is relevant to what you’re hoping to do with the site. If you’re going to be selling a product, avoid any keywords that might have a negative connotation towards your product. Just using words that have high search volume isn’t enough. Those words need to be connected to your site’s theme and purpose. Consider adding a few “long tail” words which are longer phrases that also include descriptive terms.


15. Create a Landing Page


The landing page’s purpose is to immediately provide visitors with a clear, attention-grabbing overview of your site. These are great for optimizing because they can help drive traffic to the rest of your web site easily.


16. Check Statistics


Your site’s analytics, provided by the hosting service, may provide clues as to what needs to be done on your site. Analyze those statistics and see what you can learn from them. Then make adjustment in your keywords and apply what you’ve learned to the site.


17. Submit Content to Link Back


Creating articles and other social media that will drive people back to your web site is a good idea. Just make sure to submit them to trustworthy sites.

10 Different Ways To Use Twitter!

Twitter has evolved far beyond people updating their status messages with what they are doing. Twitter has even changed that question, “What is Happening?” When I started seriously tweeting, most of the time people were simply small talking with each other. There were more conversations, and just occasional links. This is not bad, but the downfall of it was that if you knew very little people, then it would be quite intimidating to just start tweeting with strangers. Then people started to share links and share information! People also started hashtags and Retweeting links to their followers. Every day you would see that people are evolving and their needs are too!

Just like in any application, I believe that the use of Twitter is really defined by its users!  Here is a rundown of the different ways you can use Twitter!

1. Promotion – People who have blogs often share their articles via the tweet stream! It is also a way to announce any giveaways. Others use it to promote their books or even events like Tweet Ups and other local events happening in different areas of the world.

2. To save the environment – You have seen tweets that are a call to action to help us save the environment. There are links that offer ways and tips on how we can save our planet NOW!

3. To help a cause – You have seen the tremendous help that some causes have received. This year it has been mostly for Haiti! The community on Twitter has given causes worth helping the voice they need!

4. News Feed – One can get first hand information fast and from reliable sources real time!

5. Radio or music station – The majority of people I follow also use Twitter to share music online! You have DJs playing their latest hits via @ Blip.fm, Last.FM Grooveshark and others that allow their users to connect their applications to the owner’s Twitter stream!

6. As a TV Channel – Some of the Twitter power users use Ustream to connect with their followers and share live via video chat or video feed! If you want to do a demo or just interact with your followers and talk with them personally via video, this is the way to go!

7. As a Sports News Cast Feed – If you notice during the game seasons, the # (hashtags) abound, Twitter users share various sports stats and game results via their Twitter stream!

8. As a Classified Ads/ Job Section – People and companies now share job openings on Twitter! There are even accounts that solely do classified ads type of tweets. There are even those that share bargains and sale information! One just needs to know who to follow!

9. As a Gallery – Designers and Artists  can showcase their works via Twitter.  Usually they send links to the sites that showcase great talents!  Most often you would also get links and announcements to galleries and works being displayed at the time of the Tweet! 

10. As a Funny Section – I get a lot of the funnies on Twitter! It never fails to make my day when I see a funny tweet or open a link to cartoon or comic posts!

No matter what your interests are, I am sure that there are always something that will catch your attention on Twitter! I follow different types of people on Twitter, from designers to writers, to moms, to comedians to people that always makes my day fun and interesting because of what they tweet! If you follow the right people on Twitter, I assure you, there will be no boring day for you 24/7!

Author: Misty Belardo

Misty is a Digital Activations Director for one of the most awarded interactive ad agencies in the Philippines. Her true love is design and self-expression. She believes in encouraging others to bring out their creativity to the surface and in whatever medium they feel comfortable with. A designer at heart that loves hand drawn design. She enjoys sketching, painting and doodling. Creating avatars and hand drawn icons and logos are her favorite. Gifted with a very active imagination and uses that to blog about her interactive experiences. Coffee and music lover. Loves social media, Twitter and FaceBook. Connect with her on Twitter @mistygirlph and FaceBook : Mistygirlph

5 Tips To Becoming A Powerful Internet Marketer

Posted by Aerion Miles
If you want to guest post on this blog, check out the guidelines

Internet marketing training is a vital part of your potential success.  In this post I will give you five killer internet marketing training tips, and I hope they will improve your overall ability to make money from the internet.

Internet Marketing Training Tip 1

Go to Ezinearticles or Goarticles and look for the top articles in your niche.  I don’t suggest you take anything at face value in these articles, or to do what they say.  What you need to do is look at what they are doing.  Ignore what these top performing articles are telling you, and instead look at what the marketer is doing themselves.

For instance if they have a simple plan involving several steps, then look at how they are presenting their products/course.  This will tell you much more than just believing the words they tell you, as you can either look at what is presented from a customers point of view, or as a competing marketer.

Internet Marketing Training Tip 2

Look at your inbox, I am sure you will see it is full of rubbish.  Before we begin this training tip you need to turn off the “buy” impulse, because I want you to read your spam.

Go through your inbox and spam folder and try and find the offers that make you want to reach for your credit card.  Make a short list of the best, and then go to their webpages and see which really push you into determined buyer mode, and stop.  Now go back to their email and look at what they wrote that got you to click through to their webpage.   It is never just that they have a good offer, there is always more to it.

Once you have a good idea of what psychological tricks they used, it is time to move onto their webpage.  This internet marketing training is really grass roots work, and the reason it is effective is because you aren’t listening to hype, you are learning how to effectively create it.  If you can learn how they reel you in and make you a buyer, you can do the same in your own campaigns.

Internet Marketing Training Tip 3

Look for one or two people to follow and ignore the rest.  A major problem people have when learning this trade, is information overload.  Don’t let 50 differing opinions keep distracting you from your goals.

Internet Marketing Training Tip 4

Focus on one goal to the exclusion of all else.  One absolute killer in your path to success, is trying to move in many directions at once.  What happens when you try to walk left and right at the same time?  You fall on your butt, and the same happens in business.

The key to making something work isn’t in picking a great idea or the latest trend, it is just in sticking with something.  If you want to succeed you need to establish what your business is going to be, and then just persevere and ignore all distractions.

Internet Marketing Training Tip 5

Build an autoresponder list, because it is the most important long-term plan you have.  Whatever your website is based around you should find something you can give away if people join your list, and really try and push this aspect.  When you have a large list of people interested in your niche that you can bulk email at a click, you will really start earning money.

You may have heard the internet marketers prayer “the money is in the list,” and I say prayer because it seems to be said with a degree of hope that seems strange to many.  If you build a list of 10,000 people you will probably be able to make a very good full-time living, just from sending offers to your list.  That is the reason everyone is so over the top on the issue, because it really is that important.

Hopefully these internet marketing training tips have helped you, but don’t forget the importance of focus and persistence.  This is your business we are talking about, so do it right.